Job Description
We’re looking for an outstanding Analyst —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for a future digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
What you’ll do:
The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you’re seeing, etc).
Most importantly, you must possess a strong inner drive to reinvent the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.
Day to day your role includes:
- Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
- Developing and maintaining strong relationships with platform and publisher partners in the industry – responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
- Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
- Assisting in the development of client-facing campaign performance reports
- Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
- Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Trafficking campaign tags into platform environments
- Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance – Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
- Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
- Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
- Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
Outside of day-to-day
- Keep up to date on industry trends and send highlights to greater team when applicable
- Handle ad-hoc reporting requests as they come through