Job Description

Manager, Precision Commerce Media

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder.

Digitas’ world-class Precision Commerce team leverages comprehensive data, technology, creative, media and strategy capabilities to deliver connected solutions. The team is is responsible for digital media activation in this increasingly addressable world, including retail media, display, video, mobile, social, and loyalty. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

We’re looking for an outstanding Manager —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

What you’ll do:

As a Manager , you’ll be responsible for oversight of analysts and senior analysts on a day-to-day basis. You will ensure your analysts are properly equipped to handle tasks such as campaign management activities, including campaign setup, optimization and maintenance, QA, performance reporting, and billing reconciliation. You will also play a role in all of these areas ensuring that campaigns are set up properly according to best practices, providing final QA and confirming all aspects of a campaign are running smoothly. You’ll provide feedback on optimization recommendations from analysts when needed and help guide their development in this area. You will provide input in the construction of client decks and status documentation. You will be responsible for the growth and development of analysts on the team and will provide feedback to ADs and above on developmental progress and any needs of the team. You will work within the full Commerce team to report results and foster client and vendor relationships.

Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing self-service display and full funnel campaigns across retailers and retail media networks. Campaigns include hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Walgreens, CVS, etc.

Day to day your role includes:

• Serving as a primary contact for day-to-day clients
• Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
• Spearheading the development of search and display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
• Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
• Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
• Prepare client deliverables ensuring quality, and that recommendations and work products are sound and viable
• Owning the development of strategic proposals, coordinating across teams to account for all relevant inputs and sharing with your associate director for alignment and pressure testing
• Assuming accountability and ownership of campaign execution for assigned client accounts as well as monitoring and reporting on campaign performance
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participating in forecasting exercises for senior management
• Adopting established account management standards and program management best practices and ensuring processes are being followed – you will be responsible for holding your team accountable
• Assisting in training, mentoring, and developing team members
• Contribute to Commerce COE to support capability development across the agency
• Contributing to the development and documentation of best practices for improving communication and collaboration within the team and the group
• Developing and maintaining quality control procedures for campaign implementations
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity

Qualifications

We’re looking for a rising media leader, which typically includes:

• Four or more years of experience in display and video media buying
• In depth understanding of media planning and programmatic buying, and familiarity with The Trade Desk or similar buying platforms
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. display experience preferred)
• Two or more years of people management experience
• Strong knowledge of DSP platforms and active campaign optimization experience
• The ability to organize and manage your work and that of the junior staff on the team
• Strong analytical thinking and mathematical/quantitative skills
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor)
• Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)
• Excellent client presence and ability to lead discussions with internal and external leadership
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• A four-year college degree

Got what it takes? We’d love to hear from you.

Additional Information

The Company anticipates the application window for this job posting will end 02/29/2024.

Digitas is an equal opportunity employer.