Job Description
The Manager will be responsible for keeping on top of the latest digital media trends and bringing forward innovative solutions to advance our client’s strategy in brand safety, data connectivity, and personalization. Most importantly, we are looking for someone who is well versed in brand safety, brand suitability and fraud protection practices.
It’s not a small or easy task, but it’s a fun and rewarding one. If you think you’re up for it, read on.
Day to day, your responsibilities will include:
- Working with clients to maintain a clear and reasonable vision of brand suitability guardrails
- Driving internal processes across agency capability teams to ensure adherence to brand safety guardrails
- Evaluating, assessing and recommending the most effective verification solutions, vendors, tools and processes to satisfy clients' objectives
- Monitoring reporting and optimizing to ensure digital media is being shown to a real person in a brand safe environment
- "Pushing the envelope" with vendors to create solutions that work best to satisfy the needs of Digitas and our clients
- Leading client discussions and performance reviews
- Managing and auditing multiple inclusion/exclusion lists
- Coordinating, aggregating and task managing across capabilities, to create unified client deliverables
- Updating and evangelizing brand safety publisher/vendor registry
- Creating, updating, and evangelizing vendor reference guides
- Managing relevant parties' expectations on realistic implementation of deliverables
- Helping the clients build and promoting work within their company and, when appropriate, the broader marketplace
- Keeping clients and internal teams moving and on task to complete deliverables
- Building vendor and interdepartmental respect, maintaining recognition as a leader on the business
- Aiding and maintaining meaningful Points of Views (POVs) for industry trends that clients can easily understand
- Developing and maintaining dashboards, presentations and reporting templates to highlight key concepts based on client objectives
- Working across agency capability teams to understand processes and implications of ad tech
- Maintaining a deep understanding of the ad tech landscape (Ad Serving, Data Management, MTA/MMM, Identity Resolution, etc.) with a focus on interconnectivity and continuity