Job Description
ASSOCIATE CREATIVE STRATEGIST
We’re searching for an Associate Creative Strategist who can uncover breakthrough customer insights and inspire impactful cross-channel marketing programs. You’ll drive the application of customer insight into the marketing program development process. You’ll seamlessly integrate meaningful creative to ensure that all work builds off a compelling insight in support of business strategy.
TASKS AND RESPONSIBILITIES INCLUDE:
- Develop actionable insights from a wide variety of data sources: analysis of client data, primary and secondary research, media data
- Bring creativity and intelligence levels of the office up by providing inspiration around trends, customer insights, emerging tech and thought leadership
- Write and contribute to creative briefs and briefings
- Be a key point of contact and/or act as internal research team – request and share information in relevant ways
- Develop market overviews, competitive analysis and target profiles
- Push the boundaries of innovation of our agency model and client’s business by keeping abreast of the latest trends (technology, media and social) that are affecting and evolving human behavior
- Serve as the connective tissue for innovation and insights with other Digitas offices
- Optimize impact of customer insight in the creative program development process by partnering with creative
- Partner actively with strategy teams to maximize insight derived from analytics and key findings applied to the development of marketing programs
- Identify key insights from existing client/Digitas data and identify relevant marketing program implications
- Drive teamwork into every task
QUALIFICATIONS
TO QUALIFY, YOU’LL NEED:
- Four year degree (English/journalism, creative writing, marketing/communication strategy, anthropology, psychology or cultural studies preferred)
- 1 year of experience working in an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group OR Masters in communication strategy at an advertising school
- Inspirational, compelling personality
- Strong ability to brainstorm and participate in group discussion
- Experience with both qualitative and quantitative research
- Exceptional writing, communication and influence skills
- Ability to synthesize and see creative opportunity
- Candidate must be open to travel as needed
Got what it takes? We’d love to hear from you.
Digitas is an equal opportunity employer.
ADDITIONAL INFORMATION
All your information will be kept confidential according to EEO guidelines.
COMPANY DESCRIPTION
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through TRUTH. CONNECTION. WONDER. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.