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Associate, Social Strategy

Digitas

Associate, Social Strategy

Boston, MA
Full Time
Paid
  • Responsibilities

    Job Description

    Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

    To help with this, we’re looking for an outstanding Social Strategy, Associate – a Social Media subject matter expert to help us bring that transformation to life through social. Sound like you? Read on.

    WHAT YOU’LL DO:  

    Support organic, paid and influencer social media campaigns and monitor in-real-time conversations for a large financial services brand as part of the Social Strategy team.

    As Social Strategy, Associate you’ll manage the day-to-day on social campaign work, driving the strategy across paid social, influencer and organic content. You’ll stay up to date with current trends and be able to bring forward ideas for social interaction on behalf of the client.

     

    DAY-TO-DAY, YOUR ROLE INCLUDES:

    ·      Monitor online conversations

    ·      Participate in online conversation via posts to build brand visibility and thought leadership

    ·      Creatively and proactively assist the brand’s and your Digitas team in the development of social strategies, playbooks, etc.

    ·      Serve as the initial point of contact for inbound requests from the social client team

    ·      Identify, analyze issues, patterns and trends in in the client landscape and with brand agnostic digital trends

    ·      Create and ideate, every. single. day.

    ·      Establish benchmarks for metrics and develop a reporting schedule including recommendations

    ·      Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns

    ·      Identify and engage advocates/influencers

    ·      Proactively escalate and communicates issues, observations, opportunities, and insights to the appropriate client team

    ·      Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools, in order to gain a rapid competitive (and early adopter) advantage 

    ·      Further establish Digitas credibility in the Social space by participating in professional networking arenas - attending/speaking at relevant events

  • Qualifications

    Qualifications

    WE’RE LOOKING FOR STRONG, IMPACTFUL WORK EXPERIENCE, WHICH TYPICALLY INCLUDES:

    ·      A 4-year degree and 1 to 3 years working in digital and/or communications

    ·      Experience living in the social media universe—you’re in-the-know on YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.

    ·      Excellent research and writing skills—and the ability to create smart content quickly

    ·      A passion for blogging, microblogging and Facebooking – or just creating content in whatever platform you favorite

    ·      A strong understanding of marketing strategy, particularly feed marketing

    ·      Experience sourcing and managing content development and publishing

    ·      The ability to back up great creative ideas with sound analytical reasoning

    ·      Willingness to travel – you’re open to new places, new faces and new idea

     

    Got what it takes? We’d love to hear from you.

     

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

    Digitas is an equal opportunity employer.