Job Description
CAPABILITY: STRATEGY GENERALIST
IF YOU DESCRIBE YOURSELF AS SOMEONE WHO:
- Constantly observes and questions the world around you with an insatiable curiosity for how people think, feel and behave
- Is excited by the thought of uncovering opportunities that move our brands businesses forward
- Stays privy to new digital platforms, social media, technologies and trends
- Is passionate about understanding culture through mediums like podcasts, TED talks, and books, etc. (Bonus points if you’ve read books by Byron Sharp or Daniel Kahneman)
- Interested in behavioral economics, social sciences, decision-making, cognitive biases/heuristics, psychology, etc.
- Looks for creative ways to reframe problems into exciting new challenges
- Isn’t afraid to have a strong POV and can present it clearly, simply and persuasively
- Works well as part of a team, sometimes leading, sometimes following and supporting
- A lifelong learner who is never satisfied with one’s knowledge and skills of their craft- not afraid to challenge the status quo
- Self-motivated, eager to jump into any challenge
THEN YOUR DAY TO DAY COULD INCLUDE:
- Using data-supported insights to design strategies that put the consumer at the center
- Applying psychology, anthropology and behavioral economics principles to solve complex marketing challenges
- Designing communications strategies to bring modern media architectures to life
- Working collaboratively with other capabilities, including Data & Analysis, Media and Creative, to work out solutions for clients
- Briefing creative teams for a range of assignments within the agency
- Researching, both qualitatively and quantitatively to influence major project directions and decisions
- Studying the consumer’s environment in order to define the experience a brand needs to provide people and what problem it will solve for them
- Tracking the activities of brands and understanding the competitive landscape
- Keeping teams abreast of pop culture and trends and the implications they have on our brands and businesses
- Being an indispensable source of information, insight and inspiration in the creative process to enhance the work
- Tapping into diverse data sources and working within tools such as Comscore, MRI, Global Web Index, and Google Analytics
THIS FOUNDATION LEADS TO OPPORTUNITIES FOCUSED IN:
- Becoming a thought-leader on a range of topics as it relates to brands, communications and marketing in general
- Being a trusted adviser on how brands grow
- Becoming an indispensable part of a brand team that develops the strategic approach behind all creative work
- Selling clients on the value of strategic services to their business, helping them define needs and potential solutions (agency new business)