Job Description
Position Summary
Manager, Engagement Strategy Digitas Health is a highly-caffeinated playground where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life.
Strategy at Digitas Health is a multi-disciplinary team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people.
How does Engagement Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Engagement Strategy team ultimately defines how patients & HCPs engage with the brand – How it solves patient’s problems and how it supports them into the future – providing a vision and guiding system for integrated and innovative campaigns and works closely with Planning, Media and Tech to make it happen.
To further accelerate this ambition, we are looking for an outstanding Manager, Engagement Strategy – someone who champions a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys.
The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren’t linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.
Sound like you? Read on.
What you’ll do:
Manager, Engagement Strategy, your curiosity around data, media and marketing essential to helping clients build sticky experiences across their channel eco-system.
Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:
Qualifications
This pivotal role requires a depth of expertise (3-5 years; min 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity – which means you are:
Additional Information
All your information will be kept confidential according to EEO guidelines.
About Publicis Health
Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business transformation in today’s world. We integrate services across our global offices and brands to deliver on our clients’ needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients’ brands.
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