JOB LEVEL
M60/P60
EMPLOYEE ROLE
People Manager

** The Opportunity**

The Director, Strategy & Operations for Digital GTM & Sales is a critical leader responsible for driving business performance, operational rigor, and strategic alignment across the end-to-end digital funnel. This role partners closely with sales, marketing, pricing, product, retail, and regional teams to identify performance gaps, prioritize initiatives, and ensure execution against the highest-impact growth opportunities.

Reporting to the Senior Director, this individual will serve as a central point of integration for key priorities - including defining, aligning, and tracking OKRs across the GTM & Sales organization. The role requires strong intuition for business, analytical depth, and executive presence, as well as the ability to lead a team and influence senior leaders across a fast-paced, high-growth environment.

This is a San Jose-based role and is not a remote opportunity.

** What you'll Do**

** Business Performance & Operations**

• Lead business operations across the digital business, identifying areas requiring attention, investigation, and efforts sought at accelerating business outcomes.
• Drive structured RTB (Run-The-Business) cadences to surface insights, prioritize issues, and mobilize cross-functional initiatives.
• Analyze funnel performance, diagnose root causes, and implement programs and actions to improve conversion, growth, and efficiency.
• Influence organizational leaders and cross-functional partners to align on corrective actions and performance acceleration plans.

** Planning, Roadmaps & Operational Alignment**

• Own the QRF (Quarterly Rolling Forecast) and Sales Operations process; Ensure alignment between strategic goals and operational execution across digital and retail channels.
• Build and manage coordinated roadmaps of execution programs in partnership with AUP, A.com, Marketing, Pricing Operations, and other execution teams.
• Lead functional prioritization processes that feed into quarterly and annual planning cycles, particularly for Creators and Creative Pros (CPros).
• Lead retail-related planning processes, including quarterly SOPs and APC budget alignment.

** Marketing Effectiveness & Regional Growth Acceleration**

• Assess quarterly performance of marketing spend and identify areas of opportunity across spend channels and regions; Partner with marketing teams to evaluate return on spends, investment allocation, and performance levers.
• Drive cross-functional initiatives to improve demand generation, funnel progression, and customer acquisition efficiency.
• Identify regional growth opportunities and align priorities with federal execution teams. Ensure disciplined performance tracking and accountability across regional initiatives.

** Team Leadership & Organizational Integration**

• Lead and develop a high-performing Strategy & Operations team, fostering strong analytical rigor and operational excellence.
• Operate as a connective hub across Digital GTM & Sales, ensuring clarity of priorities, streamlined decision-making, and measurable outcomes.
• Lead all aspects of the definition, alignment, and tracking of goals and achievements across key initiatives.
• Anticipate organizational friction points and proactively remove barriers to execution.

** What you need to succeed**

• 10+ years of experience in Strategy, Finance, Business Operations, or related fields within fast-paced, high-growth organizations.
• Proven experience running business operations, including business performance management, planning cadences, and cross-functional execution.
• Strong analytical and financial savvy, capable of unpacking funnel metrics and translating data into actionable insights.
• Experience managing and developing teams, with demonstrated leadership and coaching capability.
• Executive-level communication skills and capacity to influence senior partners without direct authority.
• Deep understanding of GTM motions, digital funnels, marketing effectiveness, and planning frameworks.
• Strong operational rigor with skill in balancing critical thinking and detailed execution.
• High degree of ownership, resilience, and leadership poise.

Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $159,900 -- $325,900 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $225,100 - $325,900

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .