Job Description

We are looking for a PPC Account Manager to create long-term, trusting relationships with our clients. The PPC Account Manager’s role is to oversee a portfolio of assigned clients. This person is responsible for analyzing Pay Per Click media performance, using data and analytical skills and tools to optimize outcomes from all PPC activities.

PPC Account Manager develops new business from existing clients. The PPC Account Manager actively strives to improve and enhance client’s current account performance by recommending additional types of online advertising campaigns, keeping abreast of any trends that may affect client’s account performance.

PPC Manager provides monthly reports of performance statistics to clients.

In this role, you may liaise with the cross-functional internal team in the placement department and external teams at Google and or Bing Ads; to improve the performance of the client’s online advertising. Ultimately, a successful PPC Account Manager will collaborate with our placement and Google/Bing Ads teams, to keep clients satisfied with their online advertising performance.

JOB RESPONSIBILITIES

· Ultimately and of highest importance is to sustain and improve client’s ROI by optimizing, measurement and analysis of their online marketing campaigns.

· The manager is responsible for overall performance and ensuring excellent traffic from ads to the client’s websites and webpages.

· Implement best practices to improve traffic and conversions. Create PPC campaigns to the most relevant and effective networks based on analysis, monitoring, review and active decision-making.

· Assess and understand business objectives, translating those goals into a PPC strategy and action plan.

· Stay up to date on the latest trends in search marketing.

• Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.

• Be fully responsible for managing Adwords and Bing Ads campaigns to revenue targets within ROI requirements.

· Implement, modify, and adapt new procedures for paid search management.

• Ability to be hands-on when needed to build out campaigns, features, make account adjustments, etc.

· Troubleshoot fluctuations in conversion rate, CTR, quality score, etc.

• Negotiate contracts and close agreements to
• Develop trusted advisor relationships with all PPC accounts
• Ensure the timely and successful delivery of our solutions according to client’s needs and objectives
• Clearly communicate the progress of monthly/quarterly initiatives
• Develop new business with existing clients and/or identify areas of improvement
• Forecast and track PPC account metrics
• Prepare reports on account status
• Collaborate and identify options to grow opportunities
• Assist with challenging client requests or issue escalations as needed

SKILLS

• Proven work experience as a PPC Account Manager, Key Account Manager, Sales Account Manager, Junior Account Manager or relevant role
• Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level
• Experience delivering client-focused solutions to client needs
• Proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail
• Excellent listening, negotiation and presentation abilities
• Strong verbal and written communication skills

PREFERRED Google Certified

Company Description

Direct Placement, LLC is a Portland, Oregon-based company that is proud to serve business owners in the Northwest and throughout the world. We are a Digital Advertising Agency who specializes in Direct Placement Pay-Per-Click Management, Flat-Rate SEM, Website Development, Social Media and a number of other digital marketing services. Our services allow clients to focus locally, nationally or even globally. Direct Placement is both a Google Premier Partner and Bing Partner. We work closely with our Google compliance team as well as the Bing accreditation team to ensure our clients are receiving the best possible results. Our clients needs are of the utmost importance to us. Corporate Headquarters 23424 NE Halsey St., Suite 204 Wood Village, OR 97060 (18 miles east of Portland, OR) East Coast Satellite Office 261 Doggett St. Charlotte, NC 28206