Duties:
- Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
- Liaise with label planning teams to develop media strategies and campaigns
- Execute, manage, and optimize digital media campaigns to maximize conversion value
- Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs
- Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs
- Possess strong technical understanding of programmatic audience buying
- Understand pixel implementation on websites for data collection and conversion tracking
- Identify target audiences and analyze their characteristics, behaviors, and media habits.
- Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
- Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
- Research and record trends, innovations, and changes that affect media buying
- Aid in educating the digital & marketing teams on best-practices and data driven techniques
- Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
- Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
- Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions
Skills:
- 2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)
- Strong written and verbal communication skills
- Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
- Experience with major ad exchanges and ad server technology.
- Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
- Experience driving eCommerce revenue growth and online lead generation with paid media
- You build great relationships with clients, vendors, and reps
- Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
- Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
- Passionate music fan
- Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
Education:
bachelors degree
Contract to possible FTE- $30-$33 hour