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Digital Media Manager

DirectedLINK

Digital Media Manager

Los Angeles, CA
Full Time
Paid
  • Responsibilities

    Publicly traded real estate firm seeks a Digital Media Manager to join their dynamic team. The position will work directly with directly with Marketing and Paid Media Management to ensure the successful creation and implementation of ad copy across multiple ad types. They will be responsible for maintaining a constant testing cycle to ensure ads remain relevant and perform strongly.

    RESPONSIBILITIES:

    • Responsible for creation, testing, and reporting on ad copy across various channels and ad types
    • Partnering with Sr. Manager in day-to-day campaign maintenance
    • Collaborating with Marketing to create new ad campaigns
    • Conduct on-going A/B copy testing across all campaigns
    • Manage asset and content creation for digital campaigns

    QUALIFICATIONS:

    • 2-3 years of experience in direct response marketing
    • Strong understanding of marketing techniques
    • Knowledgeable about paid search, digital ad buying, social media marketing
    • Experience writing and testing various ad copy across multiple ad types
    • Understanding of digital marketing techniques
    • B.S. in Business/Marketing/English/Communications or related discipline or equivalent work experience
    • Experience in Google AdWords, Bing Ads, Yahoo! Gemini a plus