Position Description: The Product Management and Innovation Manager leads the product lifecycle management for assigned brands/segments/needs including assortment choices, product positioning and innovation pipeline, with the goal of optimizing revenue, margin and working capital deployment.
Responsibilities:
- Translates business/brand strategy into innovation and product strategy through the management of pricing, margin, product positioning, on-pack promotions and assortment, and the development and execution of a new product pipeline.
- Manages the lifecycle of products in assigned brand and/or need states to optimize volume and margin.
- Maintains a consumer-first focus and understands trade customers’ needs while developing and executing innovation and product management plans.
- Be the expert on assigned brand/need states/categories, their performance, the competition and the trends impacting them.
- Provides Marketing and Sales with insights on product key differentiators and messages in order to maximize distribution and sales.
- Acts as the connection between Sales, Marketing, R&D and Operations as it relates to product life-cycle management.
- Monitors product performance including consumer and customer feedback, COGS, margin and sales, and recommends plans to optimize.
- Identifies gaps in the portfolio and recommend plans to fill these gaps.
- Identifies opportunities to improve performance of focus SKU’s (e.g. improved claims, better packaging, etc.).
- Helps determine consumers' needs and desires by identifying research opportunities; works with Insights team to request research.
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Job Requirements:
- Bachelor’s Degree, MBA preferred
- Minimum 5 years experience in CPG product management, brand management or innovation roles
- Strong analytical and project management skills
- Strong cross-functional leadership skills
- Must be proficient with Word and Outlook
- Must have working knowledge of Excel
Ø Good written and verbal communication