Job Description

You, the Customer Marketing Manager of our dreams, are experienced in delighting customers & building a community of fanatic brand advocates through engaging marketing campaigns. As a result of your creative customer marketing campaigns, you will increase customer advocacy, loyalty, and retention.

You are personable, outgoing, independent, and love building deep relationships with your customers. You enjoy being the liaison between customers and the rest of the organization.

You will have a significant budget to execute your creative customer marketing campaigns. You will be responsible for hosting events, gift-giving, and in constant communication with customers to ensure client satisfaction. 

You are not alone at Directive. You get to collaborate daily with an amazing team, each working diligently to a common goal alongside you. In this role, you will join our Client Success team and be directly reporting to our Director & VP of Client Strategy.

Personal Qualities:

• Passion for serving & understanding customers
• Extremely creative
• Strong interpersonal skills to nurture client relationships
• Analytical skills to determine campaign effectiveness & ROI
• Strategic thinker & hustler. Able to see beyond the day-to-day grind but not afraid to go above & beyond to improve the customer experience

Responsibilities:

• Creating innovative & thoughtful customer marketing campaigns that delight & engage customers
• Composing & distributing customer emails
• Hosting events for customers (virtual & in-person after COVID-19)
• Giving personalized gifts to customers
• Managing a library of up-to-date customer success stories
• Managing customer satisfaction surveys
• Identifying happy customers for upsell, cross-sell, and advocacy opportunities
• Providing customer feedback to client services team
• Working with editors, writers, designers, developers, customers, and other marketers to produce customer marketing campaign assets
• Monitoring and report on the performance of customer marketing campaigns and its impact on business objectives

Requirements:

• 3+ years experience in related customer marketing roles
• Experience hosting events (virtual & in-person)
• Experience with communicating with customers via Email
• Polished communication and note-taking ability; ability to drive a conversation with executives and implement solutions
• Required: Knowledge of SEO, PPC, CRO, and Marketing Analytics
• Required: Agency experience
• Preferred: Experience within the software industry

Benefits:

• Exceptional Health, Dental, and Vision Insurance for you and your dependents.
• Company-paid Life Insurance Policy
• Option to Work From Anywhere in the United States
• Customizable 401k Plan + 3% Match 
• Unlimited Vacation & Paid Time Off (min of 2 weeks/year)
• Paid Parental Leave
• We are closed Christmas Eve Through New Year's Day
• Donation Matching to Charitable Causes
• Opportunity to be Published on Industry-Leading Blogs
• Company Provided Macbook
• Team Building Events (Holiday party, Murder Mysteries, Trivia Nights, and more)
• State of the Art Offices in Austin, Texas and Irvine, California for those who wish to work in-office post-COVID
• $200 ergonomics budget 
• Check out our culture on social: https://www.instagram.com/directiveconsulting/

*Please note: We are not offering employer sponsorships at this time. 

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