INSIGHTS

Kantar is the world’s leading data, insights and consulting company and our Insights colleagues are experts in human understanding. They help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

JOB DETAILS

ROLE: BRAND SOLUTIONS DELIVERY (MID-LEVEL)

LOCATION: HYBRID NYC, BOSTON, ATLANTA, CHICAGO, SAN FRAN, OR TORONTO

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

PRIMARY OBJECTIVE

• Profitably grow Kantar’s Brand Solutions business by delivering high quality / high impact solutions and insights

ESSENTIAL RESPONSIBILITIES

(These may differ based on particular subject matter expertise and products/solutions)

• Manage delivery of strategic brand insights & analytics projects, which include:Market structures, consumer & demand segmentations, consumer journey mapping, brand stretch/extension, portfolio strategy, brand architecture, foundational brand assessment, brand positioning/refresh, etc.

• Assist project leadership with design of fit-for-purpose research & analytical approaches that will guide development of strategy for clients’ brands

• Develop overall project roadmap and timeline to deliver agreed-upon scope within available budget to provide right level of service and optimize efficiency of delivery

• Oversee day-to-day management of all project-related activities and maintain progress against project roadmap/timeline

• Lead development of survey design, sample plan, analytic plan, weighting, analysis and reporting

• Delegate execution of tasks/workstreams to junior staff and oversee their work product

• Coordinate and manage delivery with partners for survey programming, data collection, data processing, modeling, dashboarding/chart automation, and qualitative fieldwork

• Identify and bring together compelling insights from the research and translate learnings into ‘so what’ recommendations for clients

• Package deliverables in a clear and useful way for clients

• Lead project-related client conversations, facilitate decision-making, and translate decisions into clear next steps

• Mentor and support the growth of junior team members

• Keep project leadership apprised of progress and thoughtfully solicit their input throughout the project to ensure available expertise is fully leveraged

• Owns staff utilization metrics for one’s team to ensure appropriate staffing, account alignment, account efficiency, and servicing

• Effectively utilizes secondary research/information resources to round out analysis

ESSENTIAL KNOWLEDGE & EXPERIENCE

• 5 + years of custom market research experience

• Knowledge of research methods

• Demonstrated experience executing custom research / analytics for multiple strategic research projects simultaneously from design to analysis and reporting

• Proven experience consulting with and presenting insights and recommendations to clients

• Excellent communication skills (verbal and written) with ability to use logical reasoning and problem-solving

• Can-do attitude with experience successfully managing complexity, is driven, takes initiative, demonstrates ownership and can manage challenging situations

• Strong project management experience and time management while delivering against multiple deadlines

• Bachelor’s degree in market research/marketing or related social science and analytic disciplines, Masters preferred

ESSENTIAL SKILLS & CAPABILITIES

Managerial Skills

• Plans complex engagement/ job planning

• Excellent project management skills

• Motivates/ manages individuals & teams, stewards team culture

Technical/ Analytical

• Command of research methods and tools

• Provides technical and analytical leadership for maximum client impact

• Ability to master business tools (e.g., SPSS, Survey Reporter, data management / cross tab tools and other proprietary tools)

Communication

• Clear and effective written and verbal communication skills

• Confidently delivers messages and exemplifies Kantar values

BENEFITS

We provide a comprehensive, highly competitive benefits package, including

• Medical plans with comprehensive, affordable coverage for a range of health services

• Health Savings Account/FSA

• Dental, Vision and benefits to cover unique healthcare needs

• Wellness Program

• 401k with matching

• Tuition Reimbursement, Commuter benefits

• Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

The salary range for this role in Atlanta is 92,300 is $153,900. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

WHY JOIN KANTAR?

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people is our highest priority and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we’re flexible in our approach to ensure people feel included and accepted. We’re committed to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all background and sections of society. Even if you feel like you’re not a perfect fit, we’d love to receive your application and talk to you about this job or others at Kantar.

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.