Director, Franchise Growth & Development Strategy

Primrose School Franchising Company

Director, Franchise Growth & Development Strategy

Atlanta, GA
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Health insurance

    Paid time off

    WHAT A DIFFERENCE

    At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.

    We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

    WHAT YOU WILL DO

    As the Director of Franchise Growth & Development Strategy, you will be responsible for shaping and executing Primrose’s disciplined, high-quality franchise expansion strategy. This role focuses on sourcing and evaluating strong, well-capitalized franchise partners; structuring realistic multi-unit development commitments; and ensuring growth plans are financially sound and executable. You will partner closely with Franchise Development, Franchise Administration, Real Estate, Finance, and Marketing to translate market opportunity and unit economics into thoughtful growth decisions that support sustainable net unit growth and long-term brand health.

    Lead the sourcing, evaluation, and award of high-quality franchise partners capable of executing multi-unit development agreements

    Drive disciplined franchise growth by structuring realistic, well-capitalized development commitments aligned with long-term brand strategy

    Create and maintain long-term relationships required to facilitate large investment opportunities

    Partner with Franchise Marketing to build and maintain a strong, qualified franchisee pipeline in priority markets

    Manage the development agreement process from initial qualification through award and onboarding

    Evaluate franchise candidates’ financial strength, liquidity, and long-term development capacity

    Translate market opportunity, whitespace analysis, and unit economics into credible growth narratives

    Underwrite franchisee development plans, pacing, and return expectations prior to awarding agreements

    Collaborate with Real Estate, Construction, Finance, and Operations to assess feasibility, timelines, and execution risk

    Bring a practical understanding of real estate development into growth decisions to ensure agreements convert into opened schools

    Facilitate cross-functional communication to support a successful “lead to award to opening” lifecycle

    Ability to travel up to 50% of the time; travel may be minimal in some months and frequent in others based on business needs

    WHO WE ARE LOOKING FOR

    Bachelor’s degree required; Finance, Economics, Accounting, or Business preferred

    3–5+ years of experience in franchise development, growth strategy, finance, or a related field

    Experience with multi-unit franchise development or franchise sales preferred

    Strong business and financial acumen, including evaluating unit economics and development returns

    Experience working directly with franchisees, owner-operators, or sophisticated investors

    Working understanding of real estate or development fundamentals

    Strong written and verbal communication skills

    Comfortable operating in ambiguity with high accountability and ownership

    Proficiency in Microsoft Office Suite

    MBA a plus, but not required

    WHAT YOU WILL GET

    Commission or bonuses based on personal and company performance

    50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School

    Full-time team members are eligible for health, dental and vision insurance

    401k with company matching up to 3.5% and company provided life insurance

    Employee Assistance Program