Markinuity | Remote (Atlanta Metro / Chattanooga / Upstate SC Preferred) Markinuity is a boutique digital marketing agency specializing in home service businesses — the garage door companies, screen installers, commercial door dealers, and trade contractors that need to dominate their local markets. We're not a 200-person agency. We're a tight, results-obsessed team that moves fast, works closely with clients, and actually cares about their growth. We're looking for a Director of Search & Performance Marketing to come in, own the search function, and help us expand into paid advertising services we're not currently offering. This isn't a "manage the existing playbook" role. This is a "help us build the next chapter" role. If you're a Local SEO expert who also knows paid media — Google Ads, LSAs, social ads — and you want the title, the autonomy, and the upside that comes with actually moving the needle, keep reading. The Reality of This Role This is not a Fortune 500 job. You won't have a $2M ad budget to play with on day one. You will have: • Real autonomy— this function is yours to build • Direct access to leadership— no layers, no politics • A niche you can become the expert in— home services local search is a specific, defensible expertise • Upside— we do profit sharing, and we mean it. If the agency grows because of what you build, you participate in that growth • Flexibility— this is a remote position We prefer someone in the Atlanta metro, Chattanooga, or Upstate South Carolina/Clemson corridor who can come in for collaboration periodically. Fully remote candidates with exceptional credentials will be considered. Compensation is a combination of salary, performance pay, and profit sharing. Responsibilities: What You'll Own Local SEO (your foundation): • Lead local SEO strategy and execution across a portfolio of home service clients • Own Google Business Profile optimization, multi-location management, and GBP health monitoring • Drive technical SEO, on-page optimization, citation building, and link strategy • Stay ahead of algorithm updates and translate them into client-facing strategy • Be the internal expert — train, guide, and elevate the rest of the team Paid Media (where we're growing): • Help us build and launch Google Ads as a service offering — from strategy to execution • Lead the rollout of Local Service Ads (LSAs) as a new revenue line • Develop and manage paid social campaigns (Meta, primarily) for home service clients • Help us productize these services so they scale Agency Growth: • Work directly with ownership to shape service offerings and positioning • Contribute to proposals, client strategy calls, and new business pitches • Build the systems and processes that let us deliver paid media at scale Qualifications: What We're Looking For Non-negotiables: • 4+ years in Local SEO — you can talk NAP, GBP suspensions, local pack rankings, and multi-location architecture without breaking a sweat • Proven experience managing Google Ads campaigns — not just watching dashboards, actually building and optimizing • Working knowledge of LSAs — setup, verification, budget management, lead quality • Strong communicator — you can explain a strategy to a client who thinks SEO is a button you press • Self-directed — you don't need someone standing over you Big plus: • Home service industry experience (garage doors, HVAC, plumbing, roofing, electrical — the trades) • Experience in a boutique agency or as a consultant/freelancer • Paid social (Meta Ads) experience • Familiarity with GHL (GoHighLevel) or other CRM/marketing platforms Compensation: $85,000 - $115,000 yearly

• What You'll OwnLocal SEO (your foundation): • Lead local SEO strategy and execution across a portfolio of home service clients • Own Google Business Profile optimization, multi-location management, and GBP health monitoring • Drive technical SEO, on-page optimization, citation building, and link strategy • Stay ahead of algorithm updates and translate them into client-facing strategy • Be the internal expert — train, guide, and elevate the rest of the teamPaid Media (where we're growing): • Help us build and launch Google Ads as a service offering — from strategy to execution • Lead the rollout of Local Service Ads (LSAs) as a new revenue line • Develop and manage paid social campaigns (Meta, primarily) for home service clients • Help us productize these services so they scaleAgency Growth: • Work directly with ownership to shape service offerings and positioning • Contribute to proposals, client strategy calls, and new business pitches • Build the systems and processes that let us deliver paid media at scale