Director of Brand & Communications

Location: Austin, TX
Work Model: Hybrid flexibility
Compensation: $170K–$200K base + performance incentives
Reports to: Chief Marketing Officer
Type: Full-time | Leadership Role | High-Visibility
Sector: Legal Services | Veteran Advocacy

About the Company

Our client is one of the nation’s most respected Veteran-led law firms, operating at the intersection of legal services, advocacy, and public trust. Founded by a decorated Veteran and nationally recognized trial attorney, the firm has built a decades-long reputation for fighting for Veterans, delivering results, and holding itself to a high standard of service.

The organization has helped tens of thousands of Veterans across the country pursue the benefits they earned and has recovered more than $500 million for Veteran clients. It has also built a trusted national reputation supported by thousands of 5-star client reviews and a team culture deeply connected to the military community.

The firm is fast-growing, performance-driven, and well-resourced, with the ambition and leadership discipline to continue expanding nationally. It has earned recognition for business growth, Veteran hiring, workplace culture, and service to the Veteran community.

The culture is direct, accountable, mission-first, and built around a simple standard: win for the client, win as a team, and build a bigger future for Veterans.

The Opportunity

This is a chance to help shape the national voice of a winning, well-resourced, Veteran-led firm that is actively investing in brand authority, storytelling, media, events, and public trust.

You will lead high-impact communications, earned media, content, executive visibility, and experiential initiatives that position the organization as the clear leader in its category.

You’ll own how the brand shows up in the world: in the media, at events, through leadership voices, across digital channels, and in every public-facing touchpoint. This role is ideal for someone who understands how to translate mission into influence, build brand systems that scale, and communicate with authenticity to the Veteran community.

For the right Veteran or military-connected leader, this is a rare opportunity: join a proven team with a real mission, strong resources, national momentum, and a brand that already has the credibility to win. Now the organization needs a senior brand operator who can help take it to the next level.

What You’ll Do

Strategic Brand Leadership

• Own brand and communications strategy across PR, events, owned media, creative, content, and executive visibility

• Build initiatives that strengthen authority, credibility, trust, and category leadership

• Partner with executive leadership to align brand strategy with growth, reputation, and national expansion goals

Public Relations & Media Strategy

• Lead earned media strategy, press placements, interviews, thought leadership, and executive visibility

• Identify media opportunities tied to Veterans issues, policy, firm milestones, community impact, and national expansion

• Serve as a senior authority on messaging, talking points, external communications, and reputation management

Events & Experiential Marketing

• Oversee high-profile events, sponsorships, activations, and Veteran community engagements

• Build event strategies that create meaningful brand proof points and deepen trust with Veterans and strategic partners

• Lead the Events & PR function with disciplined planning, execution, measurement, and continuous improvement

Brand Governance & Creative Discipline

• Act as the brand gatekeeper across public-facing channels, campaigns, partnerships, and executive communications

• Own brand guidelines, creative standards, digital assets, approval workflows, and quality control

• Build scalable systems that improve consistency, speed, creative quality, and cross-functional execution

Content & Storytelling

• Oversee video, audio, written, visual, social, website, and campaign content aligned with brand authority

• Drive storytelling around client impact, Veteran leadership, community involvement, and mission-driven results

• Ensure content resonates with Veteran audiences and reflects military culture accurately and authentically

Leadership & Cross-Functional Influence

• Manage and mentor PR, events, creative, and content contributors

• Partner with marketing, legal, operations, and executive leadership to drive coordinated execution

• Set clear priorities, operate with strong judgment, and lead the team toward measurable outcomes

You’d Be a Great Fit If You Have

• 10+ years of experience in brand, communications, PR, creative, content, or strategic marketing leadership

• Proven success building or scaling brands where trust, reputation, and community credibility mattered

• Strong experience with earned media, executive visibility, events, and high-profile communications

• A portfolio showing strong judgment across websites, creative assets, video, campaigns, events, or storytelling

• Experience managing content production, creative workflows, brand systems, teams, vendors, and cross-functional stakeholders

• Excellent writing, editing, messaging, and visual judgment

• High judgment, attention to detail, and comfort operating in high-visibility environments

• Ability to drive measurable impact in a fast-paced, entrepreneurial organization

Bonus Points For

• Military or Veteran background

• Experience with Veteran, military, or mission-driven organizations

• Strong understanding of military culture, Veteran audiences, and service-oriented messaging

• Background in regulated or high-scrutiny industries such as legal, government, healthcare, financial services, or public affairs

• Experience supporting rapid growth, national expansion, or reputational inflection points

• Experience building brand infrastructure inside a scaling organization

• Austin, TX presence or willingness to spend meaningful time with the leadership team in Austin

Why Join?

• Join a nationally recognized, Veteran-led organization with a proven track record of impact

• Help shape the next chapter of a firm that has recovered more than $500 million for Veteran clients

• Operate in a high-impact role with direct executive visibility and real decision-making authority

• Build the brand platform for a company with strong resources, national momentum, and category leadership potential

• Lead communications that influence trust, reputation, and community impact at scale

• Serve the Veteran community through work that has real-world consequences

• Work in a culture that values accountability, speed, discipline, service, and winning as a team

• Build and execute strategies that define category leadership in a high-trust, Veteran-focused market

Ready to Lead From the Front?

This is an opportunity to build more than awareness. It is a chance to shape the public voice of a high-growth, Veteran-led organization with the mission, resources, and credibility to lead nationally.

If you know how to turn mission into trust, trust into influence, and influence into measurable brand leadership, this role is built for you.

About MilSpec Talent

MilSpec Talent is a boutique headhunting firm that helps clients connect with top industry talent. We work with mid-career, industry-experienced Veterans with 3–15 years of proven success in the private sector.