Director of Brand and Community

Caffe Medici

Director of Brand and Community

Austin, TX
Full Time
Paid
  • Responsibilities

    Benefits:

    Company parties

    Competitive salary

    Dental insurance

    Employee discounts

    Free food & snacks

    Health insurance

    Opportunity for advancement

    Paid time off

    Parental leave

    Training & development

    Vision insurance

    Director of Brand and Community

    Medici Roasting — Austin, TX Full-time · Hybrid

    About Medici Roasting

    Medici Roasting is an Austin-born, community-driven coffee company dedicated to craftsmanship, hospitality, and connection. Through our cafés, roasting program, and events, we aim to enrich the communities we serve. We’re expanding our leadership team with a creative, ambitious individual who can elevate our brand presence both online and in person.

    Position Overview

    The Director of Brand and Community is a multi-disciplinary role that blends social media, digital marketing, design, website management, and community-focused event planning. This is a hands-on position for someone who thrives in a small business setting, can manage a wide scope of responsibilities, and enjoys building meaningful connections with both customers and partners.

    Ideal for someone early in their career with a strong portfolio, or a more experienced candidate looking to take ownership of a brand’s full digital and community ecosystem.

    Reports to: Chief Operating Officer (COO) Location: Austin, TX — On-site only

    Key Responsibilities

    Social Media & Content • Develop, schedule, and publish engaging content across Instagram, Facebook, TikTok, and other platforms. • Maintain a consistent brand voice that reflects Medici’s craft-centric, community-oriented identity. • Capture and curate photo/video content from our cafés, roasting operations, events, and collaborations. • Track analytics (engagement, reach, follower growth) and adapt strategy accordingly.

    Marketing & Communications • Create and execute digital marketing campaigns around seasonal releases, partnerships, events, and retail promotions. • Design digital and print assets (social posts, flyers, banners, email headers, etc.). • Manage email marketing and customer communication (Mailchimp/Klaviyo or similar). • Assist in maintaining our overall brand style and visual identity.

    Website & E-Commerce (Shopify) • Update and maintain the Medici Roasting website and online store using Shopify. • Upload new products, adjust layouts, manage product photography, optimize navigation, and keep menus and info current. • Monitor online sales performance and assist with basic SEO tasks.

    Event Planning & Community Engagement • Plan and execute community-focused events such as cuppings, tastings, seasonal launches, collaborations, pop-ups, and Coffee Fest activations. • Coordinate logistics (scheduling, materials, communication, partner coordination, onsite execution). • Build and maintain relationships with local businesses, influencers, and organizations.

    Analytics & Strategy • Provide light reporting on social media, email performance, web traffic, and campaign results. • Bring new ideas, trends, and creative strategies to the table to increase brand reach and community connection.

    Qualifications

    Required • Portfolio demonstrating social media work, design, or web projects. • Experience with Shopify (or similar e-commerce/CMS platform). • Proficiency with Canva and/or Adobe Creative Suite. • Strong writing skills and visual communication ability. • Ability to juggle multiple priorities with excellent organization and follow-through. • Comfort capturing photo and/or short-form video content. • Interest in hospitality, coffee culture, and community-driven storytelling.

    Preferred • 1–3 years experience in social media, marketing, design, or related fields. • Experience planning events or coordinating marketing activations. • Basic knowledge of SEO, social analytics, and email marketing platforms. • Experience in specialty coffee, food/beverage, or lifestyle brands.

    Compensation & Benefits

    Salary: Based on experience and portfolio quality. Suggested Austin-market band: • Entry-level / early career: $45,000–$55,000 • Intermediate (1–3 years exp. + strong portfolio): $55,000–$70,000 • High-experience (3+ years, strong analytics + design skills): $70,000–$80,000+

    Benefits: • Full employer-paid health, dental, vision, and life insurance • Two weeks paid time off (PTO) • Free coffee (obviously ☕️) • Opportunity for growth within a mission-driven local business • Creative autonomy and close collaboration with leadership

    Flexible work from home options available.