Director of Growth & Marketing

CIPPlanner Corporation

Director of Growth & Marketing

New York, NY
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Competitive salary

    Dental insurance

    Flexible schedule

    Health insurance

    Opportunity for advancement

    Paid time off

    Parental leave

    Vision insurance

    CIPPlanner Corporation is a leading provider of capital infrastructure lifecycle management solutions, serving major public agencies and infrastructure owners across North America. Our CIPAce™ platform powers multi-billion-dollar infrastructure programs, helping clients improve efficiency, transparency, and accountability in project delivery and asset management.

    We are seeking a Director of Growth & Marketing to lead our company’s next phase of expansion. This is a pivotal leadership role for a hands-on strategist who can build and expand modern marketing and growth functions, transforming a technically strong, client-trusted company into a brand recognized across the GovTech and construction software industries.

    Key Responsibilities

    · Develop and execute a comprehensive growth and marketing strategy aligned with CIPPlanner’s business objectives.

    · Build a scalable lead generation engine, including inbound, outbound, digital, and partner-driven campaigns.

    · Define CIPPlanner’s market positioning, messaging, and differentiation against competitors.

    · Oversee content marketing, website management, SEO, email campaigns, webinars, and thought leadership initiatives.

    · Implement CRM-based lead nurturing and reporting frameworks (MQL → SQL → pipeline).

    · Partner with leadership and project teams to produce case studies, client success stories, and industry presentations.

    · Identify opportunities for alliances, conferences, and public-sector partnerships to increase visibility.

    · Manage and mentor marketing and sales development team members.

    Qualifications

    · 7+ years in B2B SaaS, GovTech, or enterprise software marketing, with measurable growth results.

    · Experience leading both strategy and hands-on execution in a small or midsize team environment.

    · Deep understanding of demand generation, market positioning, and funnel metrics.

    · Strong communication, analytical, and project management skills.

    · Familiarity with government contracting or infrastructure software markets is highly desirable.

    · Candidates located in the New York metropolitan area are preferred

    Success Metrics

    · Growth in qualified pipeline and inbound leads.

    · Increased brand awareness (website traffic, engagement, and media mentions).

    · Improved win rates and shortened sales cycles through better marketing enablement.

    Why CIPPlanner

    · Proven product suite (CIPAce™ Platform) used by leading public agencies and private infrastructure owners.

    · Collaborative, entrepreneurial culture with direct access to company leadership.

    · Opportunity to define the company’s brand and marketing foundation from the ground up.

    This is a remote position.