Benefits:

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Paid time off

THE MISSION

Assured Quality Homecare is building one brand, one story and one dominant position in aging-in-place services across Connecticut and Rhode Island.

This role exists for one reason:

To drive sustained census growth by owning referral relationships, controlling the market narrative and converting trust into revenue.

This is not a junior outreach role. This is not an event coordinator. This is not a marketing generalist.

This is a senior, field-driven revenue leadership role for a proven healthcare rainmaker.

WHO THIS ROLE IS FOR

This role is for a battle-tested healthcare sales professional who:

• Has a deep, active referral network (case managers, discharge planners, ALFs, physicians, SNFs) • Knows how to walk into hospitals and decision-maker offices uninvited • Understands how census actually grows (not how it’s talked about) • Can clearly articulate value, differentiation, and urgency • Has personally carried a number and hit it • Thrives in accountability, autonomy, and pressure

ROLE OVERVIEW

The Director of Growth & Strategic Referrals owns external growth for Assured Quality Homecare.

You will: • Own census growth targets • Control and deepen referral pipelines • Represent ONE brand and ONE message in the market • Translate relationships into signed clients and retained revenue

This role is 90% field-based.

CORE ACCOUNTABILITIES (WHAT YOU WILL BE MEASURED ON)

You are directly accountable for:

1. Census Growth • Net new client admissions per month • Conversion rates from referral to start of care • Retention quality (right clients, not bad-fit volume)

2. Referral Pipeline Ownership • Build, expand, and defend high-value referral relationships • Hospitals, SNFs, ALFs, physician practices, social workers, discharge planners • Become the default call in your territory

3. Market Positioning • Clearly articulate ASQ’s differentiated value: • Comprehensive aging-in-place platform • Clinical + non-medical integration • Dementia-friendly and high-acuity expertise • Eliminate confusion. One story. One promise.

4. Strategic Territory Execution • Own a defined territory and penetration strategy • Identify top 25–50 referral accounts and dominate them • Execute with discipline, cadence, and follow-through

5. Revenue Intelligence • Track referral activity, conversion, velocity, and outcomes • Provide clear market feedback to leadership • Adjust tactics based on data — not opinions

REQUIRED EXPERIENCE (NON-NEGOTIABLE)

• 7+ years healthcare business development, referral sales, or census-driven growth • Proven success selling:

Homecare

Home health

Hospice

Private duty nursing

Senior services

•Demonstrated history of owning and growing a territory

•Existing referral relationships you can activate immediately •Comfort operating independently in the field

Bachelor’s degree preferred but secondary to results.

REQUIRED SKILLS

• Closing ability — not just relationship building • Executive presence — credibility with clinicians and administrators • Territory strategy — you know where to spend time and where not to • Direct communication — clarity without apology • Data discipline — you track what matters • Resilience — rejection doesn’t slow you down

COMPENSATION PHILOSOPHY

We pay top-tier compensation for top-tier performers.

• Strong base salary ($100k+) • Aggressive performance incentives tied to:

Census growth

Quality of referrals

Retention outcomes

Long-term upside for leaders who scale the function

If you produce, you will be paid.

FINAL WORD

If you are looking to own a market, build something meaningful, and be rewarded accordingly — we want to talk.

This agency is independently owned and operated. Your application will go directly to the agency, and all hiring decisions will be made by the management of this agency. All inquiries about employment at this agency should be made directly to the agency location, and not to Home Care Evolution Corporate.