Job Summary
As Marketing Director, you will lead AmSpec’s global marketing strategy with a focus on inbound marketing, lead generation, and digital presence. You’ll oversee our website, craft compelling campaigns, and elevate our brand awareness—particularly around our new sustainability and environmental offerings. This is a high-impact role, ideal for someone who thrives in a fast-evolving environment and is passionate about the intersection of marketing, science, and sustainability.
Primary Duties and Responsibilities
Strategic Leadership
- Develop and execute a marketing strategy that aligns with AmSpec’s business goals and new service verticals.
- Position AmSpec as a thought leader in sustainability-focused testing, inspection, and certification.
- Lead the Go to Market efforts for our energy transition sector, shaping strategy, execution and team leadership to expand our reach and engagement.
- Provide stakeholder at all levels with a clear, data driven view of the segments marketing performance, key initiatives and growth opportunities.
Inbound & Digital Marketing
- Own the inbound marketing funnel, including content strategy, SEO, email marketing, and lead nurturing.
- Drive performance marketing initiatives (paid search, LinkedIn ads, retargeting) to generate qualified leads.
- Use insights from market trends, customer behavior, and performance metrics to refine strategy and identify opportunities for impact and growth.
Website Management
- Oversee AmSpec’s website strategy, ensuring it is optimized for SEO, conversion, and a seamless user experience.
- Coordinate with internal stakeholders and external vendors to update content and functionality as needed.
Brand Awareness & Storytelling
- Lead brand positioning efforts to differentiate AmSpec in a competitive landscape.
- Highlight our sustainability-focused services through strategic messaging, content, and media outreach.
- Collaborate with our business development team, social media team to develop integrated campaigns that drive awareness and enagement
Lead Generation & Reporting
- Collaborate with commercial and sales teams to build scalable lead gen campaigns.
- Own marketing analytics and reporting, including KPIs like lead volume, MQLs, CPL, and campaign ROI.
Vendor & Contract Management
- Manage relationships with external marketing vendors, agencies, and freelancers.
- Oversee all marketing-related contracts, ensuring performance, compliance, and value for investment.
- Evaluate and onboard new partners as needed to support strategy execution.
Team Oversight
- Build and lead a high-performing internal team as the department grows that is agile, data driven and focused on continuous improvement.
- Direct social media, collateral creation, and digital presence.
- Foster collaboration across departments to ensure alignment and impact.
Required Skills
Skills/Qualifications
- 7 - 10+ years of B2B marketing experience, ideally in professional services, TIC, or related sectors
- Demonstrated expertise in inbound marketing, website management, and lead generation
- Strong understanding of SEO, SEM, CRM platforms (e.g., HubSpot), and analytics tools
- Experience managing marketing vendors, agencies, and associated contracts
- Excellent communication and leadership skills
- Experience in global or multi-regional marketing in growth stage environments
- A results orientated, entrepreneurial mindset and a passion for sustainability and experience marketing purpose-driven solutions is a bonus
- Strong leadership and team building skills with demonstrated experience managing high performance teams.
- A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels.
- Ability to travel up to 25%
Working Conditions
Office environment; travel required to attend industry functions and training representing AmSpec
Physical Requirements
Ability to sit for extended periods of time
Required Experience