Benefits:

401(k) matching

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Vision insurance

About the Role A growing home-services franchisor is seeking a Director of Marketing to oversee the execution of all corporate marketing functions, drive brand growth, manage digital acquisition efforts, and oversee the internal marketing team and vendor network. This role requires deep experience in franchise marketing and home-services or home-improvement industries.

What You’ll Do

Lead and manage the marketing department, including team members and agencies

Assist in developing and fully execute brand strategy, messaging, and visual identity

Maintain consistent brand standards across all markets and materials

Oversee digital marketing efforts: PPC, SEO, LSA, paid social, retargeting, and website strategy

Manage website UX, content, structure, and location-level optimization

Manage creation of branded artwork, promotional campaigns, communications, seasonal strategies, and customer targeting and retargeting

Develop and manage PR efforts, including press releases, media inquiries, and public-facing communications

Analyze data to improve lead generation, conversion, and marketing performance

Oversee budget planning, forecasting, and ROI tracking

Implement marketing technologies to improve scalability and automation

What We’re Looking For Required:

10+ years of marketing leadership, including 5+ years in franchise marketing

Experience in home services, home improvement, construction, or related industries

Proven success leading multi-location marketing programs

Strong track record in digital lead generation and brand development

Experience managing teams, vendors, and complex marketing operations

Strong understanding of franchising and brand governance

Preferred:

Experience supporting 50+ franchise locations from a corporate office

Experience with CRM systems, SEO/SEM tools, LSA management, and marketing automation

Experience modernizing or repositioning an established brand

Bachelor’s degree in Marketing, Business, or related field (MBA a plus)

Key Strengths

Confident leader and strategic thinker with hands-on execution ability

Data-driven decision maker

Strong communicator with a keen eye for design

Detail oriented, organized, efficient, and results-focused

Passion for brand growth and customer experience

Compensation & Benefits

Competitive salary

Health, dental, and vision benefits

Unlimited PTO and paid holidays

401k Matching

Flexible Schedule - Open to Remote/Hybrid for Exceptionally Qualified Candidate

Growth opportunities within a scaling organization

How to Apply Submit your resume and a brief cover letter highlighting your franchise marketing experience and leadership background.

**Please note the company is not accepting referrals or partnerhip with recruiters, headhunters, placement services, etc. All candidates must be eligible for work as a full-time staff member in the United States. Agencies and contractors are not being considered.

The company is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law. We are committed to fostering an inclusive environment and ensuring equal access. Applicants who require reasonable accommodation during the hiring process should notify us so that an appropriate arrangement can be made.

Flexible work from home options available.