Join a world class team of professionals at a three-time INC 5000 workplace services company as the leader of marketing!  Our client who is helping employers build high-performing teams through world-class food, beverage, and hospitality experiences is seeking a Head of Marketing as they scale into new markets across the US! 

This is not a brand-only, post-and-pray marketing role. You’ll own the go-to-market strategy, run campaigns that drive real revenue, and build the engine that powers a multi-city expansion. You will also be collaborating with the CEO and VP of Sales to launch new regional markets using tailored GTM playbooks, generate and nurture high-value B2B leads, and design and execute creative, data-driven campaigns.

Position: Head of Marketing

Location: San Francisco Bay Area or Raleigh, NC (Hybrid, 4 days/week)

Compensation: $100K–$120K

Responsibilities:

• Architect a go-to-market strategy for launching in 10+ new cities

• Create and manage the marketing roadmap, calendar, and budget

• Run multi-channel campaigns across SEO, SEM, paid social, email, and direct mail

• Design ABM campaigns targeting enterprise accounts ($100K+ ACV)

• Own HubSpot: lead scoring, workflows, automated nurtures, MQL routing

• Refine our brand positioning and messaging for key buyer personas (esp. 25–40yo office/HR leads)

• Build battlecards, decks, ROI calculators, and proposal templates

• Execute creative, low-budget campaigns to penetrate new markets

• Manage and develop a junior marketer (design + creative strength)

Requirements:

• 5-10 years of B2B marketing experience (service-based preferred)

• Hands-on HubSpot expertise (scoring, workflows, nurtures, reporting)

• Track record with account-based marketing for large, complex deals

• Experience building GTM plans and launching into new regions

• Analytical fluency: CPL, CAC, funnel optimization, ROI modeling

• Leadership experience managing small teams or junior staff

   

Preferences:

• Experience in B2B workplace services, food/beverage, or office design

• Field marketing or local event strategy experience

• Past military experience (enlisted or officer) with marketing transition

• Exposure to both agency and in-house environments

Why Join Us:

• Own the marketing function — set strategy, build systems, and scale revenue

• Work closely with a founder/CEO in a builder’s environment

• Be part of a high-care, high-performance team culture

• Hybrid team meals, open feedback loops, and a mission that matters:
  “Fueling workplaces and powering productivity.”

MilSpec Talent is a specialized recruiting firm helping high-performance Veterans find careers into private-sector leadership roles. We work with organizations that appreciate grit, ownership, and team-first leadership – just like you delivered in uniform.