Director of Marketing & Sales

P

Preserve Life Corp

Director of Marketing & Sales

Douglasville, GA
Full Time
Paid
  • Responsibilities

    Benefits:

    Dental insurance

    Health insurance

    Vision insurance

    Wellness resources

    🌿 About the Role

    We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest, a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services.

    This role combines luxury hospitality marketing excellence with strong sales leadership, responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.

    🎯 Key Responsibilities

    1. Brand Strategy & Positioning (Luxury Wellness Focus)

    Develop and execute a premium brand strategy aligned with a luxury wellness experience

    Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation

    Oversee storytelling, content, and visual identity across all channels

    1. Revenue & Sales Leadership (CORE COMPONENT)

    Own top-line revenue growth across:

    Retail (organic products, supplements)

    Experiential dining & grab-and-go

    Wellness programs, memberships, and consultations

    Build and lead a sales strategy, including:

    In-store conversion optimization

    Membership and subscription models

    Corporate wellness partnerships

    Local and regional B2B outreach

    Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth)

    Partner with operations to ensure seamless sales-to-service experience

    1. Pre-Opening & Launch Marketing

    Lead go-to-market strategy for Nutrition Nest opening

    Drive pre-launch buzz, influencer engagement, and community activation

    Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets

    1. Digital & Performance Marketing

    Own all digital channels: website, SEO, paid media, CRM, email, and social

    Drive customer acquisition and retention using data-driven strategies

    Manage agency partners and internal teams to optimize ROI

    1. Guest Experience & Journey Optimization

    Design a luxury guest journey from discovery → visit → repeat engagement

    Collaborate with operations to ensure brand consistency and premium experience delivery

    Implement loyalty and referral programs

    1. Partnerships & Community Building

    Build strategic relationships with:

    Wellness practitioners and clinics

    Fitness studios and luxury lifestyle brands

    Corporate clients and local businesses

    Drive events, workshops, and experiential marketing initiatives

    1. Team Leadership & Budget Management

    Build and lead a high-performing marketing and sales team

    Manage marketing budgets, ROI tracking, and reporting

    Present performance insights and growth strategies to leadership

    📊 Key Performance Indicators (KPIs)

    Monthly and annual revenue growth

    Customer acquisition cost (CAC) vs lifetime value (LTV)

    Conversion rates (foot traffic → purchase)

    Average ticket size and membership sales

    Digital performance (ROAS, engagement, retention)

    Brand awareness and community engagement

    🧠 Qualifications

    8–12+ years in marketing and sales leadership, preferably in:

    Luxury hospitality

    Wellness, fitness, or lifestyle brands

    Premium retail or experiential concepts

    Proven track record of driving revenue growth and brand positioning

    Experience with pre-opening or launching new concepts (highly preferred)

    Strong understanding of digital marketing and performance analytics

    Exceptional leadership, communication, and strategic thinking skills