Position Overview

We are seeking a dynamic and experienced Director of Marketing in leading our marketing initiatives and drive brand growth, for this Broker-Dealer and Registered Investment Advisor company. The ideal candidate will possess a strong background in digital marketing, multichannel strategies, and performance marketing.

Benefits

• Competitive Salary - $100,000 - $125,000
• Profit and Performance Based Bonus Potential
• PTO and paid holidays
• Short Term / Long Term Disability
• Life Insurance
• AFLAC

Responsibilities

Brand & Marketing Strategy

• Develop and execute integrated marketing strategies.
• Lead brand positioning and messaging.
• Conduct market research to inform strategy.
• Ensure all branding is consistent across platforms, including with external PR firms.
• Target marketing to millennials and Gen X.

Website & Collateral

• Manage the company website, ensuring it is accurate, user-friendly, and compliant.
• Maintain all print and digital marketing materials.
• Ensure all content meets compliance standards (FINRA/SEC).

Digital Marketing & Communications

• Oversee content creation, email campaigns, and social media.
• Manage SEO and paid media efforts.
• Oversee digital marketing efforts to acquire new clients.
• Develop communication programs to support advisor recruitment and retention.

Public Relations

• Serve as the primary liaison for the PR agency.
• Coordinate media opportunities to elevate executive visibility.
• Lead the development of thought leadership content.
• Generate storyboards, podcasts, and other marketing efforts.

Events & Conferences

• Plan and execute company events, including a large national conference for around 300 people.
• Manage event logistics, branding, and sponsorships.
• Ensure all events deliver a high-quality, on-brand experience.

Project Management

• Manage vendor relationships and budgets.
• Work independently to oversee all marketing initiatives.
• Track performance metrics to optimize campaigns.

*This position has no direct reports; however, the business development and marketing teams work very closely together.

Qualifications

• Bachelor's degree in business, marketing, or related field of study is required.
• 5-8 years of experience in digital marketing, social media strategy, and content creation.
• Any Broker-Dealer and Registered Investment Advisor (RIA) marketing experience is preferred.
• Proficiency in marketing analytics and performance measurement tools.
• Experience with email marketing platforms.
• Strong leadership skills with experience managing teams and cross-functional projects.
• Drives the position and department with clear direction and with thought leadership
  

Note: This position is located in Atlanta, GA. A background check will be conducted in accordance with federal and local requirements.

Sourced. is hiring on behalf of this company. We will be working with all candidates during the hiring process. For client confidentiality, we will not disclose our client's name until you are approved for an interview with the client.