Benefits:
401(k) matching
Competitive salary
Dental insurance
Health insurance
Paid time off
Vision insurance
The Glass Guru is a rapidly growing franchise organization headquartered, in Plano, Texas. We are currently in a very exciting place in our growth and looking for the right individual to join our team who will assist us, and our independent franchise owner(s) network, in continuing to surpass our wildest expectations.
About the Role The Marketing Director is responsible for overseeing the organization’s brand strategy and storytelling across digital and traditional marketing channels, ensuring a strong and consistent presence at various levels.
What You’ll Do
Lead and manage the marketing department, including team members and agencies
Assist in developing and fully execute brand strategy, messaging, and visual identity
Maintain consistent brand standards across all markets and materials
Oversee digital marketing efforts: PPC, SEO, LSA, multiple social platofrms, retargeting, and website strategy
Manage website UX, content, structure, and location-level optimization
Manage creation of branded artwork, promotional campaigns, communications, seasonal strategies, and customer targeting and retargeting
Develop and manage PR efforts, including press releases, media inquiries, and public-facing communications
Analyze data to improve lead generation, conversion, and marketing performance
Oversee budget planning, forecasting, and ROI tracking
Implement marketing technologies to improve scalability and automation
What We’re Looking For Required:
10+ years of marketing leadership, including 5+ years in franchise marketing
Experience in franchised home services, home improvement, construction, or related industries
Proven success leading multi-location marketing programs
Strong track record in digital lead generation and brand development
Experience managing teams, vendors, and complex marketing operations
Strong understanding of franchising and brand governance
Preferred:
Experience supporting 50+ franchise locations from a corporate office
Experience with CRM systems, SEO/SEM tools, LSA management, and marketing automation
Experience modernizing or repositioning an established brand
Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
Key Strengths
Confident leader and strategic thinker with hands-on execution ability
Data-driven decision maker
Strong communicator with a keen eye for design
Detail oriented, organized, efficient, and results-focused
Passion for brand growth and customer experience
Compensation & Benefits
Competitive salary
Health, dental, and vision benefits
Unlimited PTO and paid holidays
401k Matching
Flexible Schedule - Open to Remote/Hybrid for Exceptionally Qualified Candidate
Growth opportunities within a scaling organization
How to Apply Submit your resume and a brief cover letter highlighting your franchise marketing experience and leadership background.
**Please note the company is not accepting referrals or partnerhip with recruiters, headhunters, placement services, etc. All candidates must be eligible for work as a full-time staff member in the United States. Agencies and contractors are not being considered.
The company is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law. We are committed to fostering an inclusive environment and ensuring equal access. Applicants who require reasonable accommodation during the hiring process should notify us so that an appropriate arrangement can be made.
This is a remote position.