Benefits:

Competitive salary

Dental insurance

Health insurance

Paid time off

Training & development

Vision insurance

Director of Marketing & Admissions (Skilled Nursing Facility) - Evansville, IN

A growing Skilled Nursing Facility (SNF) is seeking an experienced and driven Director of Marketing & Admissions to lead census development, referral relationships, and community outreach efforts. This leadership role is responsible for driving occupancy, managing the admissions process, and building strong partnerships within the healthcare community.

Position Summary The Director of Marketing & Admissions will oversee all aspects of marketing, referral management, and admissions coordination for the facility. This individual will work closely with hospital systems, physicians, case managers, and community partners to ensure a consistent pipeline of qualified admissions while delivering an exceptional experience for residents and families.

Key Responsibilities

Develop and execute strategic marketing plans to increase census and maintain target occupancy

Build and maintain strong relationships with hospitals, discharge planners, physicians, and community organizations

Manage the full admissions process, including inquiry, tour, assessment, and admission coordination

Serve as the primary point of contact for prospective residents and families

Collaborate with clinical and leadership teams to ensure appropriate admissions and smooth transitions

Track referral sources, admissions data, and conversion metrics to drive performance improvements

Represent the facility at networking events, community functions, and professional organizations

Ensure compliance with all regulatory and company policies related to admissions and marketing

Qualifications

Previous experience in healthcare marketing, admissions, or census development (SNF or post-acute preferred) a plus.

Strong knowledge of Medicare, Medicaid, and managed care processes

Proven ability to build relationships and drive referral growth

Excellent communication, organization, and interpersonal skills

Self-motivated with the ability to work independently and meet goals

What the Facility Offers

Competitive salary with bonus potential tied to census growth

Comprehensive benefits package (medical, dental, vision, PTO)

Supportive leadership team and collaborative environment

Opportunity to make a direct impact on facility growth and community presence

This is an excellent opportunity for a motivated professional looking to take the next step in healthcare marketing and admissions leadership within a dynamic Skilled Nursing Facility setting.