Are you ready to shape an established brand at a pivotal point? As Director of Retail Strategy and Direct to Consumer, you will lead the launch of a flagship store, scale a fast-growing eCommerce channel, and define how customers experience the brand across retail, wholesale and e-commerce channels. This role gives you ownership, creative influence, and the authority to build something lasting from the ground up.

This opportunity is built for someone who blends strategy with execution. You are hands-on, decisive, and energized by elevating brand presentation, and creating compelling retail experiences. Based in Fort Worth, this Director of Retail Strategy role sits at the center of a family-owned Western wear brand entering its next phase of growth.

Director of Retail Strategy and Direct to Consumer (DTC) – Job Duties

• Lead the operational launch of the first owned flagship retail store and create a scalable blueprint for future locations
• Own the end-to-end eCommerce experience, driving conversion, mobile-first performance, and brand storytelling
• Oversee DTC growth strategy with a focus on customer acquisition, retention, and performance metrics
• Partner with wholesale and marketing teams to design branded fixtures and POS displays that improve sell-through
• Guide visual merchandising strategy across retail stores and wholesale partners
• Oversee pop-up retail, mobile stores, and branded booths at major industry events
• Leverage omnichannel consumer data to inform product strategy and geographic expansion
• Anticipated travel up to 5 days a month

Director of Retail Strategy and Direct to Consumer (DTC) – You Have (Required Skills, Experience & Team Fit)

• Prior experience leading Retail and Direct to Consumer strategy for an apparel or lifestyle brand
• A track record of launching and scaling brick-and-mortar retail locations
• Hands-on ownership of eCommerce platforms such as Shopify or Shopify Plus
• A strong command of digital performance metrics, conversion optimization, and customer behavior insights
• A natural eye for visual merchandising and fixture design that keeps in-store brand presentation fresh, relevant, and memorable
• Experience executing pop-ups, retail activations, and trade show booth environments
• Proven ability to manage complex projects across vendors, partners, and internal teams
• A collaborative approach to supporting wholesale partners through in-store execution

Director of Retail Strategy and Direct to Consumer (DTC) – Benefits for You

Your base salary for this Director of Retail Strategy and Direct to Consumer role will be $145,000 to $185,000, depending on experience. Your compensation also includes a performance-based bonus tied to eCommerce growth and retail launch milestones.

Benefits include medical, dental and vision insurance, a 401k retirement plan and an employee discount.

This position will be based in Fort Worth, TX.