Department: Sales & Marketing Reports To: General Manager Location: San Antonio, TX Position Level: Department Head

Role Purpose

Lead the hotel’s commercial strategy by driving revenue performance, developing key partnerships, and strengthening market position across extended‑stay, government, military, medical, and corporate segments. Ensure alignment with IHG brand standards, revenue strategies, and long‑term business objectives.

Key Responsibilities

Sales Strategy & Planning

Develop and execute the annual Sales & Marketing Plan

Identify revenue opportunities across all key segments

Partner with Revenue Management on pricing, forecasting, and channel optimization

Monitor market trends, comp‑set activity, and demand shifts

Business Development

Conduct proactive outside sales and account acquisition

Build and maintain relationships with high‑value accounts

Manage RFPs, negotiated rate agreements, and long‑term stay contracts

Conduct site visits, presentations, and account reviews

Account Management

Maintain strong relationships with existing corporate, government, and military partners

Ensure account retention through consistent communication and service delivery

Oversee group blocks, extended‑stay accounts, and special projects

Brand & Operational Alignment

Ensure compliance with IHG brand standards and reporting requirements

Collaborate with Operations to support group and long‑term stay execution

Represent the hotel at community events, trade shows, and industry functions

Maintain accurate sales activity logs, reports, and forecasts

Leadership & Culture

Provide direction, coaching, and support to the sales team (if applicable)

Promote IHG’s Winning Ways and a culture of accountability

Support cross‑departmental collaboration to enhance guest experience

Qualifications

3–5+ years of hotel sales leadership experience

Strong understanding of extended‑stay, government, and corporate travel segments

IHG experience preferred (Merlin, Concerto, GRS, Business Edge)

Proven ability to drive revenue and develop accounts

Strong communication, negotiation, and analytical skills

Valid driver’s license and reliable transportation

What We Offer

Competitive salary + performance‑based bonus

IHG travel benefits and brand resources

Supportive ownership and operational leadership

Opportunity to influence long‑term commercial strategy