Benefits:
Long-term disability insurance
Life insurance
Bonus based on performance
Dental insurance
Health insurance
Paid time off
Tuition assistance
Vision insurance
Wellness resources
Director of Sales - Property & Casualty (Commercial Lines) Dallas-Fort Worth, TX | Full-Time | Producing Sales Director & Coach
CoVerica is a premier, employee-owned independent insurance agency with over 40 years of history — and we are actively expanding across the Dallas-Fort Worth market. We're looking for a Director of Sales - P&C to work directly with our President/CEO and Chief Development Officer, driving strategic growth across Commercial Lines, Property & Casualty, and other niche lines. At its core, this is a coaching role: you'll train and cultivate a team of Commercial Lines producers, and your success is measured by the production you help them build — all while continuing to carry your own book.
A Little Bit About CoVerica • Recognized as a Top 10 DFW Fastest Growing Property & Casualty Insurance Agency by the Dallas Business Journal. • In business for over 40 years, with an in-place succession plan to remain independent for the next 40. • Part of the national SIAA network — together, we represent nearly $12.5 billion in insurance premium.
WHY COVERICA? Because you shouldn't have to choose between the resources of a national carrier and the culture of a true independent. At CoVerica, you get both: • The market access, carrier relationships, and technology of a premier, growing agency with over 40 years of history. • The agility, autonomy, and true sense of ownership that only an independent, employee-owned firm can offer. • A team that lives by two simple rules: we treat others as ourselves, and we do the right thing — even when it hurts. You'll have the market access and carrier relationships of an established agency, combined with the autonomy to build your own Commercial Lines practice and lead the team growing alongside you.
WHAT YOU'LL DO Coaching & Sales Leadership • Collaborate directly with the President/CEO and Chief Development Officer on strategic sales initiatives that exceed Commercial Lines retention and revenue targets. • Develop, implement, and oversee sales and marketing strategies for Commercial Lines, Property & Casualty, and other niche products, in partnership with Client Service leaders and existing carrier partners. • Train, coach, and develop a team of Commercial Lines producers from onboarding through full production — your success in this position is measured by the production and revenue growth you help them achieve, not just your own book. • Set clear production goals and KPIs for each producer, and provide hands-on coaching, ride-alongs, and ongoing performance feedback to help them hit and exceed those targets. • Build a strong team environment and culture of accountability, developing relationships with producers, employees, key clients, carriers, and industry partners as the team's production grows.
New Business Development • Prospect and develop new Commercial Lines opportunities with business owners, CFOs, risk managers, and executive teams. • Generate qualified leads through outbound activity, referrals, centers of influence, and agency marketing campaigns. • Conduct discovery meetings to understand client goals around risk management, coverage, loss control, and total cost of risk. • Present and sell customized commercial insurance programs (Property, General Liability, Auto, Workers Compensation, Umbrella/Excess, and specialty lines) aligned to client objectives and budgets. • Meet or exceed new business revenue targets for Commercial Lines.
Marketing & Performance Analytics • Oversee multi-channel Commercial Lines marketing initiatives, including digital marketing, advertising, events, and sponsorships, to build visibility and generate leads. • Analyze sales and marketing performance metrics, including lead generation, conversion rates, and customer acquisition costs, to identify opportunities for optimization. • Identify market trends, customer needs, and competitive insights to shape sales strategy and product offerings. • Develop and manage sales forecasts and reporting to track performance against targets. • Stay current on industry regulations, insurtech, and emerging market trends across commercial P&C lines.
WHAT YOU'LL BRING • Active Texas General Lines Property & Casualty License (required). • Bachelor'a degree, preferably in Business Administration, Insurance/Risk Management, Marketing, or a related field. • 5+ years of Commercial Lines / P&C sales experience. • Demonstrated success building a strong Commercial Lines book of business from the ground up — proof of concept that you can do it yourself before you lead others to do the same. • 5-10 years of sales management, coaching, or producer development experience. • Advanced knowledge of commercial insurance sales, account underwriting, and agency operations. • Strong leadership and coaching skills, with a proven track record of developing producers and growing team production. • A genuine desire to lead a team and mentor others — you measure your own success by how far you help someone else go, not just your own production. • Excellent verbal and written communication skills. • Strong organizational and problem-solving skills, with the flexibility to adapt to changing priorities. • Industry certifications and designations (CIC, CPCU, CRM) are a plus. • Experience with AMS360 and/or Salesforce Connect is a plus.
WHAT YOU CAN EXPECT FROM COVERICA • Medical, dental, vision, life, and long-term disability insurance added at no cost to you. • Competitive base salary of $220,000–$230,000, plus incentive compensation tied to individual and team production. • Paid time off and bonus potential. • Gym/fitness facility with employee keycard access. • College loan repayment and tuition reimbursement programs. • Team-building activities and a genuinely collaborative culture.
READY TO JOIN US? If you're a producing sales leader who thrives on coaching and developing others — and measures success by the production you help your team build, not just your own — inside a growing, employee-owned agency, we'd love to hear from you. Apply today.