Position Overview: Director of Sales & Events

Recruiting Partner: Culinaire Staffing

Employment Type: Full-Time (Salaried, Exempt)

Location: Los Angeles, CA (Support Center & Field Operations)

Compensation Range: $100,000.00 base salary annually, plus commission potential

About the Opportunity

Culinaire Staffing has been retained to identify an experienced, visionary, and high-energy Director of Sales & Events for a premier high-volume hospitality client in the Los Angeles area. Known for iconic dining destinations and luxury architectural backdrops, our client specializes in curating flawless, high-end celebrations, corporate galas, weddings, and bespoke private gatherings.

In this pivotal leadership role, you will champion the sales and events division, driving revenue growth while establishing the gold standard for hospitality. You sit at the forefront of guest relations, blending strategic sales acumen with meticulous event execution to ensure every single client is left over-the-top happy.

Key Responsibilities

Strategic Sales & Revenue Growth

• Spearhead outbound and inbound sales efforts to maximize private dining, buyouts, and large-scale event bookings across premier Los Angeles locations.

• Own the complete sales cycle—from initial client inquiry, custom proposal creation, and venue tours through contract negotiation, financial deposits, and final execution.

• Monitor market trends, competitor positioning, and emerging opportunities to continuously refine pricing strategies and optimize yield management.

• Build and nurture relationships with high-end corporate planners, entertainment industry liaisons, luxury wedding coordinators, and key community stakeholders.

Flawless Event Execution & Guest Obsession

• Go above and beyond in every client interaction, anticipating unstated needs and delivering white-glove, luxury service that transforms clients into lifelong brand advocates.

• Partner seamlessly with culinary, beverage, and floor operations teams to ensure seamless cross-departmental communication and flawless day-of event execution.

• Conduct comprehensive pre- and post-event briefings with operations teams to guarantee every detail—from dietary modifications to specific floor layouts and audiovisual requirements—is executed with precision.

Systems, Technology & Process Management

• Leverage industry-leading event and sales platforms (such as Tripleseat, Gather, Salesforce, or similar CRM and booking software) to streamline inquiries, proposals, and pipeline forecasting.

• Maintain pristine data integrity across booking channels, tracking conversion metrics, average check sizes, and booking pacing.

• Collaborate with marketing teams to develop targeted collateral, packages, and digital campaigns that showcase our venues for high-end celebrations.

Team Leadership & Mentorship

• Hire, train, and mentor event coordinators, sales associates, and support staff to uphold uncompromising standards of hospitality and operational excellence.

• Foster a collaborative, positive, and results-driven team environment centered on accountability and creative problem-solving.

Core Qualifications

• Experience: 5+ years of progressive experience in high-volume private event sales, catering management, or upscale hospitality leadership.

• Education: Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field (or equivalent professional experience).

• Technical Proficiency: Hands-on expertise with event management software and CRM platforms (e.g., Tripleseat, Gather, Perfect Venue).

• Industry Background: Demonstrated success working within high-end restaurants, boutique hotels, luxury event spaces, or multi-unit hospitality groups specializing in luxury events.

• Skills: Exceptional verbal and written communication abilities, superior negotiation skills, an unwavering commitment to hospitality, and the resilience to thrive in a fast-paced, high-pressure environment.

• Travel: Ability to travel locally across Los Angeles venues as required for client walkthroughs and major event supervision.

Comprehensive Benefits Package

• Competitive base salary of $100,000.00 plus lucrative commission structure

• Medical, dental, and vision insurance, plus paid vacation

• Lifestyle Spending Account to support gym memberships, childcare, groceries, student loans, and more

• Weekly catered lunches on-site (Monday through Wednesday)

• Monthly company dining allowance across portfolio restaurants

• 401(k) with annual employer match after 12 months

• Employer-paid life insurance throughout employment

• Paid holidays for 10 major holidays

• Education Assistance Program (EdAP) for hospitality-related educational growth

• Employee Assistance Program (EAP) to support work-life balance