*Company located in Utah - Employees can work in the office or remotely in most locations in the US, except SC and NY. This is a full-time opportunity, not a contract opportunity.

What we are actually looking for: Let's get right down to it –You are decidedly detailed and are committed to accuracy and quality with a results-driven mindset. While rigorous and sometimes reserved, you also enjoy popping your head up to interact with team members and clients when needed. Most importantly, you take pride in producing high-value content that not only captures the client's expected tone and messaging but also resonates well with users and search engine bots.

Why would you be so excited to be our newest impactful hire at a successful agency? Because Disruptive is an industry leading performance marketing agency that does meaningful work and drives real value for clients. We prioritize working with purpose-driven brands and all-around good people.

And, because you probably want more details, you can dive into those below, even though you already know if you are the right person or not from these first few paragraphs ;) …

About the role: The Content Specialist develops and oversees strategic copy to elevate client content marketing. As our Content Specialist, you'll don the hat of a strategic wordsmith, sculpting impactful copy that adheres to brand guidelines and resonates with client needs. Your meticulous attention to detail ensures flawlessness, as you proofread and edit content, leaving no room for inaccuracies. Collaboration will be your cornerstone as you work alongside both internal teams and discerning clients to design content strategies that align seamlessly with organizational goals. As Content Specialist, your work is based on data-driven insights, allowing you to construct content strategies that drive tangible results for our clients. Through careful analysis, you'll refine your approach and make informed decisions that contribute to the success of our campaigns. With us at Disruptive Advertising, you'll lead in measuring and evaluating the performance of your crafted content, utilizing metrics such as engagement rates and conversion statistics to optimize outcomes. We look forward to your application.

As our Content Specialist , you will receive:

• Salary range $75-85K dependent on experience
• Flexible PTO Policy
• 75% paid Medical, Vision, and Dental Insurance
• 401k with generous match
• Vacation bonus ($500/after 1st year, an addition $250 every year after)
• $2,000 p/year Personal Development budget
• Company Vacation Homes to Use after the first anniversary
• And more

As a Content Specialist , you will:

• Produce high-quality, persuasive copy for various marketing assets while adhering to brand guidelines and client requirements
• Proofread and edit all content for accuracy
• Collaborate with clients and internal team to develop content strategies that align with clients' goals and target audiences
• Oversee the process of outsourcing copywriting projects, ensuring quality and timeliness
• Assist in the development and implementation of new department procedures and processes
• Measure and analyze the performance of content created by the team, including metrics such as click-through rates, conversion rates, engagement rates, and time on page
• Conduct regular client feedback to assess satisfaction with the quality, relevance, and effectiveness of the copywriting services provided
• Track the productivity, efficiency, and overall performance of the copywriting team, including project deadlines, error rates, and client feedback

What you need to be our Content Specialist:

• Proven experience in AP style copywriting, preferably in a digital marketing agency or in-house digital marketing environment
• Working knowledge of SEO principles and best practices for writing and optimizing copy for search engines.
• Understanding of various marketing channels and their specific requirements and limitations, preferred
• Ability to perform research on customer personas and consumer sentiment (thoughts & trends).
• Capacity to adjust writing style and tone to specific client target personas/audiences.
• Ability to craft persuasive and engaging copy that aligns with brand voice and target audience, i.e. ability to “story tell”.
• Knowledge of content management systems (CMS) and email marketing platforms, preferred
• Strong project management and organizational skills, with the ability to prioritize tasks and meet deadlines, preferred
• Proficiency in using industry-standard tools and software for copywriting and content management, preferred
• Ability to strategize topical content pillars and sub pillars, preferred
• Editorial content calendar planning experience, preferred
• Experience in conducting regular content analyses/audits, preferred

We are Disruptive Advertising: (https://disruptiveadvertising.com/) Our vision is to create an environment where we can all better realize and live our potential; in order to do this, we are building the best performance marketing agency at delivering growth opportunities for our people and amazing business results for our clients.

We currently specialize in paid digital media, life cycle marketing through email/text/retargeting, and ensure our clients websites are converting through website optimization all supported by our amazing dev and creative teams. We are now ready to accelerate our growth and impact with an SEO and Content offering which the whole company is excited about.

We are a fast-growing team of professional digital marketers. Our clients look to us to expand their digital marketing footprint and create growth for their business by winning at life and business together.

We have been in business since 2013, our offices are in the beautiful city of Pleasant Grove, Utah where one side of our office overlooks the towering Wasatch Mountain Range, and the other has stunning views of Utah lake.

Disruptive has won many awards for growth and as a leader in our industry, but, we are the most proud of those that represent how our people feel about working here which include but aren't limited to: Utah Business Magazine's Best Companies to Work For, USA Today as one of SLC's Best Companies to Work For" and in Glassdoor as "Best Places to Work” at #13. And don't worry, we are now primarily remote and our non-Utah based employees are saying the same thing ;)

We thank you for your interest in this opportunity and we look forward to reviewing your application!

Core Values:

• Grateful - We find joy in the journey!
• Inside Out- We focus on what we can control and don't waste time worrying about what we can't. We lead with what we can improve and do better, not with what others should change.
• Growth Minded - We choose and love the growth process. We push through the pain and challenges when others would quit. We enjoy the growth journey and don't get sucked into the "I'll be happy when" syndrome. We are willing to take a step backward when that sets us up for two steps forward.
• Caring - Those we interact with feel seen and understood. We show up to serve the moment, others, and our community.
• Win/Win/Win - We are committed to the win/win/win; if it's not a win for any 3 of these parties (Company, Client, Employee), I do what it takes to make it so.

Thank you for your interest in this opportunity and we look forward to learning more about you!

Disruptive Advertising is an equal opportunity employer and expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information or veteran status.

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