SUMMARY

Disruptive Advertising is seeking an experienced pay-per-click (PPC) specialist. This individual will be seasoned in Google and Bing paid search, responsible for driving KPI improvements and developing cutting-edge strategies tailored to client goals. This role will manage a portfolio of clients, ranging from $5k-$100k/month in ad spend. Core responsibilities include strategy development, tactical execution, and management of client relationships. 

 ESSENTIAL DUTIES & RESPONSIBILITIES

• Build & optimize Google & Bing campaigns for a roster of clients across search, display, and YouTube
• Define, monitor and analyze trends in clients' KPIs
• Develop paid search strategy based on client-specific goals
• Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages and bid strategies to drive results in line with clients' goals
• Communicate performance results and strategy recommendations to clients & secure buy-in from decision makers
• Identify and maximize new opportunities for client growth
• Think creatively to develop innovative tactics and strategies that drive results
• Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training 
• Contribute to projects, process changes, and roll-outs
• Partner with clients to consult on overall digital marketing strategy
• Create quarterly business reviews & other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
• With support of the management team, you are given the autonomy to manage the entire lifecycle of the client from on-boarding to renewal. You're also encouraged to contribute to new specialty areas and mentor new hires

REQUIREMENTS

• Strong understanding of Google Ads and Bing Ads
• 2+ years of experience in managing, developing and optimizing PPC campaigns and strategies 
• 1-2 years professional client strategy communication (written and verbal)
• Experience managing multiple PPC campaigns simultaneously 
• Experience with Google Docs, Sheets and Slides

BENEFITS/PERKS 

• Flexible PTO Policy: Approval but Freedom
• Medical, Vision and Dental Insurance
• 401k with match
• Vacation bonus ($500/after 1st year, addition $250 every year after)
• Company Vacation Homes to Use after first anniversary
• WellVia services (Tele-Medical Services)
• Short & Long-term Disability
• Accident and Critical Illness Coverage
• Life Insurance
• Maternity/Paternity Pay
• 10 Paid Holidays Per Year
• On-site Massage Chairs
• Fully stocked snacks in break room
• Personal and Financial Development Courses 
• Charity Committee
• Employee Referral Bonuses
• Monthly Contests and Employee Appreciation Activities
• Fitness Membership with VASA Fitness
• Use of the Company Top Golf Card

WORKING CONDITIONS & REQUIREMENTS

• This position requires qualified individuals to see, hear and speak (verbally and audibly). Required to sit and stand for extended periods of time. 
• May be required to work on a computer for extended periods of time including viewing the screen, using a mouse and manipulating a keyboard with hands, reaching with arms.

EQUAL-OPPORTUNITY EMPLOYER

Disruptive Advertising is an equal opportunity employer and expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information or veteran status.