Disruptive Advertising is a digital marketing business that specializes in PPC management, social marketing, email marketing, site testing, and analytics reporting. We are a fast-growing team of professional digital marketers. Our clients look to Disruptive Advertising to expand their digital marketing footprint and create growth to their business through results-based relationships. 

We have been in business since 2013, our offices are located in the beautiful city of Pleasant Grove, Utah where one side of our office overlooks the towering Wasatch Mountain Range, and the other has stunning views of Utah lake. In 2020 Disruptive Advertising received several awards, including: Utah Business Magazine's Best Companies to Work For, UV50 Fastest growing companies and Digital.com 2020 Best Advertising & Marketing Agencies. In 2019 we were highlighted in USA Today as one SLC's Best Companies to Work For" and in Glassdoor as "Best Places to Work” at #13.

SUMMARY

Disruptive Advertising is looking for an experienced Conversion Rate Specialist/Website Analyst to join our team. The Conversion Rate Specialist / Website Analyst duties will include strategizing for clients and ultimately growing our client's businesses. This will be done through managing communication and implementation (minus any development work) as it relates to optimizing their conversion rate and website in general. Specifically, this individual will be responsible for identifying website or landing page optimization opportunities as well as building, planning for and implementing testing & personalization while monitoring, analyzing and reporting on results. The optimal candidate is able to create plans for ongoing projects and maintain between 9-16 clients. 

ESSENTIAL DUTIES & RESPONSIBILITIES

• Drive increased lead and/or revenue for clients through daily management of website optimization activities (A/B tests, multivariate tests, surveying, heat map analysis)
• Lead client optimization strategy: from data analysis, through user research, and into A/B/n testing across client web properties
• Create and execute on-going testing strategies for website funnels, landing pages, home pages, etc.
• Work with designers to brainstorm and create designs to maximize client conversion rates
• Project manage development tasks and tickets to ensure that client projects are deployed on time and error-free
• Identify and maximize new opportunities for client growth
• Stay up-to-date on news, trends and technology in the CRO space

COMPETENCIES NEEDED

• Able to define appropriate KPIs for marketing campaigns
• Understanding the role data plays in making marketing decisions (basic statistics knowledge a plus)
• Has an understanding of the role each channel (paid social ads, SEM, email marketing, etc.) plays in overall business success, and the unique strengths and weaknesses of each channel
• Able to plan and focus time on top priorities to hit client KPIs
• Able to confidently communicate with senior level employees in client organizations
• Understands the buyer journey and the steps they take: from consideration to conversion
• 1-2 years of experience in digital marketing and/or web strategy (preferred)
• Has experience building a CRO strategy (preferred)
• Degree and/or equivalent experience in a related field (preferred)

BENEFITS/PERKS 

• Flexible PTO Policy: Approval but Freedom
• Medical, Vision and Dental Insurance
• 401k with match
• Vacation bonus ($500/after 1st year, an addition $250 every year after)
• Company Vacation Homes to Use after first anniversary
• WellVia services (Tele-Medical Services)
• Short & Long-term Disability
• Accident and Critical Illness Coverage
• Life Insurance
• Maternity/Paternity Pay
• 10 Paid Holidays Per Year
• Personal, Health, and Financial Development Courses 
• Charity Committee
• Employee Referral Bonuses
• Monthly Contests and Employee Appreciation Activities
• Fitness Membership with VASA Fitness
• Use of the Company Top Golf Card

WORKING CONDITIONS & REQUIREMENTS

• This position requires qualified individuals to see, hear and speak (verbally and audibly). Required to sit and stand for extended periods of time. 
• May be required to work on a computer for extended periods of time including viewing the screen, using a mouse and manipulating a keyboard with hands, reaching with arms.

EQUAL-OPPORTUNITY EMPLOYER

Disruptive Advertising is an equal opportunity employer and expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information or veteran status.

Employees can work in the office or remote in most locations in the US. Remote employees will need to have a professional setting and reliable internet at home to host video meetings with internal employees or clients. Employees will need to be available and ready to work during business hours and have the ability to attend video meetings.