In this role, you'll play an integral role in the marketing efforts across our franchise company as a digital marketing specialist! The ideal candidate has 2-4 years hands-on experience with CRM, marketing automation, Email marketing, SMS, social media ads, and social media content management and copy writing This role is 20 hours per week and candidates will be expected to work out of our office in Austin, TX (no remote applicants).
DivaDance® is a sexy, sweaty, stress-free dance experience for adults! We are the #1 brand for pop-music inspired, choreography-based dance classes, programs, and parties - with operations in over 15 cities and counting. DivaDance makes SLAYING your cardio. Joining our staff is a special opportunity to do MORE of what you love as we inspire confidence and build community in our inclusive, all-levels classes.
What You'll Be Doing:
- Develop, manage, and optimize marketing automations using CRM platform
- Develop and execute monthly social media content schedules using social media scheduling platform
- Manage archive of content including videos, photos and manage tagging system
- Manage email marketing schedules across the brand and analyze key performance indicators to increase engagement and conversion
- Support VP of Marketing in the management execution of paid media campaigns across platforms including Facebook, Instagram, and Google
Our dream person:
- Is highly analytical and will use data to drive decisions
- Is obsessively detailed and double checks for accuracy always
- Asks questions with curiosity and loves to research for the answers
- They are confident communicators - both verbally and in writing
- They are comfortable following existing systems, but will confidently speak up if they have a new idea or a more efficient way to achieve the same result (or a better one!)
- Are in complete alignment with the company values of inspiring confidence and building community, which we achieve through champagne quality experiences for our clients, staff, and franchise owners
- Looking for a steady, long-term job (at least 1-2 years)
Why you'll love working with us:
- Free DivaDance membership
- Opportunities to grow and advance within the company
- Personal & Professional Development Trainings throughout the year
- Casual dress environment - wear stretchy pants, tennis shoes, and DivaDance apparel on the daily!
Requirements:
- This job is NOT REMOTE - must live in Austin, TX and work at the DivaDance Headquarters located in central Austin, 5 days per week (hours will vary)
- Applicants should be an iPhone user as well as comfortable with all Google applications
- Must be enthusiastic to learn and use Asana, Slack, Pike13, Zoom meeting, and other technologies used in our day to day operations
- Applicants must be able to respond to clients, staff, and team members within an hour - between 9 a.m. and 10 p.m. - 7 days per week
- Bonus points for squad experience - Girl Scouts, dance team, student organization leadership, sorority life, former Spice Girl
- Background in dance, cheer, drill team a plus but not required