Benefits:

401(k)

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Health insurance

Training & development

Location: Multi-location (Golden Valley, MN & Bloomington, MN)

Status: Full-Time, Salaried

Dogtopia is the leading destination for dog daycare and boarding nationwide. We are passionate about enriching the lives of dogs and their pet parents through consistent care, play, and education. At our core, we believe in creating a safe, fun, and loving environment that pet parents can trust. As we grow, we're looking for a dedicated and driven Parent Relations Manager (PRM) to join our leadership team and lead top-of-funnel initiatives across multiple locations.

Position Summary

The Multi-Unit Parent Relations Manager (PRM) is responsible for driving new pet parent acquisition, enhancing customer conversion strategies, and ensuring a seamless experience from first inquiry to enrollment across our Dogtopia locations in Golden Valley and Bloomington (15 mi apart). This role focuses heavily on top-of-funnel initiatives, including lead generation, follow-up, team training, and in-store experience optimization.

A successful candidate is a highly motivated self-starter with the ability to take a task and run with it. Must be both a people and a dog person with a positive attitude. Someone who is motivated by setting and hitting numbers with the opportunity to make more compensation when they do.

You’ll serve as the go-to leader for all things related to pet parent onboarding, front desk conversion training, lead follow-up, and in-store promotions designed to elevate the daycare and boarding experience.

Key Responsibilities

Lead Generation & Conversion

· Identify and cultivate relationships with local businesses, apartment complexes, vet clinics, and pet-related businesses to generate leads

· Organize and execute events in the community – some nights and weekends

· Reach out to new leads (online inquiries, event leads, etc.) to book our introductory appointments (Meet & Greets)

Store-Level Engagement & Initiatives

· Train front desk and customer-facing teams on how to confidently handle conversion calls, follow-ups, and in-store tours

· Create scripts, objection-handling tools, and call-flow guides for consistent messaging and sales conversion

· Monitor customer feedback and trends to improve parent satisfaction and drive repeat visits

Social Media Content

· Assist with managing each store’s social media platforms with engaging content

· Capture and share real-time content that highlights the brand experience

Reporting & Communication

· Track and analyze conversion metrics weekly and present results to managers. Identify opportunities for improvement, construct a plan, and execute the plan

· Provide ongoing feedback and coaching to managers and team members to improve their conversion and parent communication skills

Qualifications

· 2+ years in a customer acquisition, sales, or relationship management role; multi-location or retail experience preferred

· Strong understanding of top-of-funnel sales strategies, CRM systems, and lead conversion processes

· Confident communicator with experience training others in customer service or sales

· Comfortable with Cold outreach

· Creative, organized, and self-motivated by results

· Ability to work with teams as well as independently with limited oversight. Your success will be judged on your results, not by hours worked

· Comfortable working in a pet care environment and passionate about delivering an exceptional experience to pet parents

Compensation & Benefits

· Salary based on experience

· Bonuses tied to performance

· Complimentary daycare, boarding, and spa services

· Flexible schedule and travel between Golden Valley and Bloomington as needed

What a typical day might look like…

· Arrive at one of the stores by 7:30-8am, depending on Meet and Greets

· Call any existing leads that came in from the evening, organize day around meet and greets

· Admin tasks/Spend time with team members updating on any new policies or working on development

· Once all meet and greets have arrived, head out to local partners for new introductions and check-ins with established relationships

· Return to the store for Meet and Greet pick-ups and tours

· Call leads, invite pet parents in for event days, do follow-up calls for first days, boarding stays, negative reviews, or issues

· Complete necessary tracking, notes, and other loose ends before wrapping up for the day around 4:30-5:30