DO YOU WANT TO WORK FOR ONE OF THE TOP 10 LARGEST PUBLIC HOMEBUILDING COMPANIES BASED ON REVENUE IN THE UNITED STATES?
TRI POINTE HOMES IS LOOKING TO GROW OUR MARKETING TEAM AND YOU CAN BE AN "EARLY ADOPTER" BY JOINING US AS A DIGITAL MARKETING SPECIALIST IN OUR CHARLOTTE OFFICE.
POSITION HIGHLIGHTS: The Digital Marketing Specialist’s responsibility is to implement division/brand online campaigns working with multiple digital platforms in alignment with marketing efforts to increase brand awareness, attract and convert new leads as well as engage current homebuyers through marketing communications. They will also be responsible for the implementation of the design, testing, maintenance and reporting of automated online marketing campaigns and website experience utilizing company templates and platforms. This role will be collaborative and will be a power user of marketing automation and website CMS systems.
POSITION RESPONSIBILITIES:
- Collaborate with the Director of Marketing, the home office marketing team, advertising agencies and third-party vendors to create and manage email campaigns, landing pages, website and digital content, paid search, display, video and social media advertising, leveraging the appropriate technical tools and optimizing user experience.
- Deliver on multiple digital marketing initiatives simultaneously
- Analyze the performance of online marketing programs, make recommendations and take action to optimize results
- Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope and quality) are achieved.
- Interact collaboratively with other internal home-building departments to gather input and materials to create digital assets, website and email content.
- Work within all online budgets, review budget reports and trends with management, and adjust plans accordingly
- Assist with troubleshooting technical issues such as XML feeds and errors
- Ensure all content adheres to corporate and regulatory compliance standards and secure necessary approvals of content, when required.
- Other duties as assigned.
POSITION QUALIFICATIONS:
- Bachelor’s degree in Marketing or equivalent business experience required.
- A minimum of 3 years of demonstrable expertise in in digital marketing and demand generation role where you were responsible for hands-on execution of online branding, content development and results.
- Experience in Real Estate or equivalent B2C marketing work experience highly preferred.
- Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as Wordpress, basic understanding of HTML, XML and general understanding of Google Analytics.
- Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools
- Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email and social.
- Up to date on the latest trends and technologies in digital marketing.
- Advanced knowledge of Microsoft Suites.
- Solid organization skills and a results-oriented, collaborative work style.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Self-motivated, highly driven, and fast learner.
COMPANY HIGHLIGHTS:
- TRI Pointe Homes is a member of TRI Pointe Group® (NYSE: TPH), a family of premium regional homebuilders.
- TRI Pointe Group is one of the largest homebuilders in the U.S. and was recognized as 2019 Builder of the Year by Builder and Developer magazine and 2015 Builder of the Year by Builder magazine.
- TRI Pointe Homes Carolinas designs, constructs, and sells innovative single-family homes and townhomes.
- Founded on more than a century of combined real estate industry experience, the company focuses on building quality master-planned and urban infill communities throughout the Charlotte and Raleigh metro areas.
- Committed to insightful design and superior craftsmanship, the company is setting a new standard in home building and customer experience.
FOR MORE INFORMATION, PLEASE VISIT WWW.TRIPOINTEHOMES.COM.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER. ALL PERSONS SHALL HAVE THE OPPORTUNITY TO BE CONSIDERED FOR EMPLOYMENT WITHOUT REGARD TO THEIR RACE, COLOR, CREED, RELIGION, NATIONAL ORIGIN, ANCESTRY, CITIZENSHIP STATUS, AGE, DISABILITY, SEX, GENDER, VETERAN STATUS, GENETIC INFORMATION OR ANY OTHER CHARACTERISTIC PROTECTED BY APPLICABLE FEDERAL, STATE OR LOCAL LAWS.
WE WILL ENDEAVOR TO MAKE A REASONABLE ACCOMMODATION TO THE KNOWN PHYSICAL OR MENTAL LIMITATIONS OF A QUALIFIED APPLICANT WITH A DISABILITY UNLESS THE ACCOMMODATION WOULD IMPOSE AN UNDUE HARDSHIP ON THE OPERATION OF OUR BUSINESS. IF YOU BELIEVE YOU REQUIRE SUCH ASSISTANCE TO COMPLETE THIS FORM OR TO PARTICIPATE IN AN INTERVIEW, PLEASE LET US KNOW.
Required Skills
Required Experience