Job Description
Digital Marketing Specialist drives Dooap lead generation using digital marketing methods with the end goal of generating quality leads to our sales team, based on our sales targets.
RESPONSIBILITIES
· Lead generation using digital marketing methods, including segmenting the market into relevant target groups and marketing automation with Hubspot
· Superuser of Hubspot
· Working closely with the sales team, translating marketing analytics into actions for each sales representative
· Planning and executing digital advertising (LinkedIn, Twitter, Facebook, Google Adwords etc.) and related experimentation/testing and analytics
· Lead nurturing
· Planning and executing email marketing and newsletters
· Producing professional digital content
· Design, management and development of the Dooap website
· Constantly improving the conversions of web forms and ads
· Executing SEO to increase traffic to the website
· Creating, measuring, and reporting KPIs, analytics, and metrics
· Running Dooap social media channels and building them into lead generators
· Facilitating webinars
· Supporting sales with Powerpoint presentations and other required sales material
· Supporting role in event marketing
Qualifications
EXPERIENCE
Additional Information
Dooap is an Equal Opportunity Employer