Job Description

The Sales Marketing Social Specialist is part of a dynamic team of media professionals responsible for developing innovative marketing opportunities for NBC New York. This role partners closely with the NBCU Local Ad Sales and Sales Production teams to create compelling branded content, sponsorships, and integrated campaigns for a wide range of clients across multiple social and digital platforms.

The ideal candidate is a creative storyteller with a strong understanding of social trends, branded content, and audience engagement—someone who can bring ideas to life while connecting creative execution to measurable business impact.

As a Sales Marketing Social Specialist, you will:

• Conceptualize and execute high-impact, social-first campaigns that elevate linear and digital advertising initiatives while aligning with client objectives and brand goals

• Bring a strong creative point of view, visual aesthetic, and platform-native approach to content development and execution

• Produce content in collaboration with integrated production, sales, and digital teams both in-studio and in the field

• Translate ideas into polished, platform-native content across Meta, TikTok, X, YouTube and emerging platforms, ensuring consistency in look, feel, and brand alignment

• Manage the full lifecycle of integrated social sales content—from ideation and production through publishing, optimization, and reporting

• Partner with digital, social, and sales stakeholders to develop amplification strategies that maximize audience reach and engagement

• Collaborate with Account Executives and production teams to ensure seamless execution across campaigns, shoots, and sponsorship initiatives

• Support sales proposals, client presentations, and post-campaign recaps with strategic creative thinking, performance insights, and actionable recommendations

• Monitor, analyze, and report on campaign performance metrics, connecting creative execution to engagement, client KPIs, and revenue objectives

Qualifications

• 2–5 years of experience in social content production, marketing, media, or sales support; experience across broadcast, digital, social, and out-of-home media is a plus
• Strong knowledge of current social media trends, platform best practices, and audience engagement tactics
• Proficiency with creative and social tools including Canva, CapCut, Adobe Creative Suite, Final Cut Pro, Meta Business Suite, and related platforms
• Strong visual storytelling skills with a keen creative eye and attention to detail
• Experience with influencer marketing, creator partnerships, and outreach strategies preferred
• Strong written and verbal communication skills with the ability to present ideas clearly and professionally
• Exceptional organizational skills with the ability to manage multiple priorities and deadlines simultaneously
• Spanish literate is a plus
• Bachelor’s degree required
• Must be able to work in New York City area.

Desired Characteristics:

• Innovative thinker with the ability to balance bold creative ideas with strong execution and design sensibility
• Ability to bridge creativity with business impact, including amplification strategy and performance optimization
• Experience contributing to integrated marketing campaigns tied to revenue and sponsorship goals
• Ability to think both creatively and analytically in a fast-paced environment
• Collaborative team player who thrives working cross-functionally with sales, production, digital, and marketing teams
• Deep knowledge of the evolving social media, digital content, and creator landscape
• Detail-oriented, organized, proactive, and solutions-driven
• Self-starter who is comfortable taking creative risks and developing pioneering content ideas

Additional Job Requirements

• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• Must accept Solutions as NBCUniversal's Alternative Dispute Resolution

Salary Range: 70,000-85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.