Duvel Moortgat is internationally recognized as a leader in the high-end beer segment and is the fourth largest craft brewery by volume in the United States. The Duvel Moortgat family includes Duvel USA, Boulevard Brewing Company, and Brewery Ommegang. Our beers and cocktails are built by our people, who are bound together by a devotion to our products and customers. We offer a competitive salary, employee bonus, medical/dental, 401k, educational assistance, parental leave, and other wonderful employee perks and benefits! Summary

The primary role of the Trade Marketing Manager is to spearhead the development of our company’s trade marketing programs and point-of-sale strategy in both on and off-premise channels. The (TMM) will work across all territories with the goal of building relationships with key retail, DUSA sales, and wholesale partners. The (TMM) will work closely with all the Vice President of Marketing, Brand teams, National Accounts team, Sales Directors, and Market Managers to bring life to the DUSA brands at retail through the execution of major marketing and partnership activations. This position will work collaboratively with the marketing team and shall be the key contact between sales and the brand managers.

Essential Duties and Responsibilities:

Liaison between the National Accounts team and DUSA Marketing team

Responsible for keeping the National Accounts team strategy aligned with the internal marketing team strategy, goals, and key projects

Provide consumer and shopper-connected solutions based on Shopper Occasions & Insights to drive Brand performance across all channels

Voice for the National Accounts team in internal marketing conversations, pushing for initiatives that drive long-term growth of high-volume packages, enhance retail buyer (key stakeholder) relationships, promote the success of shopper marketing investments, and 360-degree programs that are easy to execute in the retail environment

Take the lead in working with National Account Managers/Directors to develop and execute effective shopper marketing programs by chain

Create impactful programs and execution toolkits to support key selling moments

Deliver tangible, custom programs for all trimesters for the top 20 identified must-win chains for all key brands throughout the DUSA portfolio

Report chain programming ROI to the Marketing and Sales leadership team for review of optimization measures at retail on a quarterly basis

Ensure Brand design principles are applied to overall program design, from strategy to specific assets that support retail hook(s)

Manage set-up and execution of on & off-premise national consumer promotions (text-to-win) available to National Accounts and general sales team to secure account support, drive volume, and encourage consumer engagement

Participate in sales meetings with retail buyers to communicate marketing strategy, assist in selling-in shopper marketing programs, and report back post-program performance metrics to build retail relationships and unlock further trade support

Manage e-commerce platform relationships as the main DUSA contact, including identifying & qualifying advertising opportunities with media agencies, maintaining DUSA e-comm brand presence, and staying on top of business segment growth

Manage 1 World Sync asset files and update retailers as needed

Maintain and update new items in Nielsen database on a quarterly basis

Form and maintain ongoing touchpoints between DUSA Brand Teams and DUSA Field Sales Team

Adhere to all deadlines, specifically the Trimester Planning Calendar Timeframe, as outlined

Continually research new and innovative approaches to communicating our messaging with our shoppers at retail by testing assets with insights partners to ensure benchmarks are being exceeded for shoppers

POS Management

Overall management of Duvel USA POS

Management and day-to-day contact with our POS company Nvision

Key contact for all POS vendors and suppliers

Lead the Trimester POS order window, which includes working with vendors and the internal design team for POS development, negotiating pricing, and securing POS items from vendors. Securing and placing orders from the Duvel USA sales team and distributors

Insights:

You will be responsible for connecting the dots between data provided by DUSA in order to deepen the organization’s understanding of shopper behaviors

You’ll lead the strategy development to understand key decision-making moments for shoppers by channel to inform the development of meaningful solutions

You will plan primary research and disseminate conclusions and solution development recommendations in a way that drives broad understanding and clear action

You will identify and manage partner relationships, driving "efficient quality" of deliverables, but also greater depth of value-added knowledge

You will also continuously seek new and innovative ways to bring external thinking to our business practice to ensure we are building bold and relevant commerce ideas for our DUSA brands

You will align projects to overall planning timelines and use influence management to anticipate customer needs and delight them with impactful outcomes

KNOWLEDGE, EXPERIENCE AND ABILITIES REQUIRED

Bachelors Degree

2 to 4 years relevant sales, marketing, or brand management experience; off-premise retail experience preferred

You embrace the Duvel Moortgat values : Passion, Quality, Sustainability & Integrity

Self-motivation and ability to work independently and with limited direction

Results oriented and determined in the face of a challenge

Ability to collaborate and work well with management, peers, and across functions

Ability to think strategically and translate ideas into practical execution

Strong communication and interpersonal skills; ability to speak in front of large groups

Ability to develop and interpret spend, performance and financial reports

Track record of success working with large customers

Willingness to travel for up to a week away from home and work out of normal hours and a good driving record

Proficiency in Microsoft Excel, Outlook, Word, and Power Point; Adobe Creative Suite experience a plus