Job Description

The Social Media Specialist is responsible for supporting client social media and brand strategy. As part of the Brand team, this role uses excellent writing skills and experience with social monitoring tools to analyze and report on traffic, conversations, and other key performance indicators on behalf of our clients. They champion our client brands and carry the unique messages that will positively impact employment brands.    

RESPONSIBILITIES  

• Generate, edit, publish and share daily content that builds brand reach, experience and reputation.
• Demonstrate professional communication style while representing the online brand identity of the client.
• Set up and optimize company pages within each platform to support client’s critical needs.
• Create editorial calendars and syndication schedules to drive top content performance.
• Continuously improve by capturing and analyzing the appropriate data, insights and best practices.
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate action.
• Monitor and report on results of social advertising, including trends, opportunities, risk factors and strategic recommendations.
• Partner with Brand & Digital teams on client activations, campaigns, projects and toolkits.
• Operate mobile and live video systems such as Skype, Facebook Live, etc. - Other duties as assigned.

Qualifications

EDUCATION:

• High school diploma or equivalent required.
• Bachelor’s degree strongly preferred.

EXPERIENCE:

• A minimum of one year of experience managing social media business processes.
• Human resources or recruiting experience strongly preferred.

FUNCTIONAL/TECHNICAL KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Proficiency with social networking sites such as Facebook, Instagram, LinkedIn, Snapchat, YouTube, Pinterest and Twitter.
• Excellent consulting, writing, editing, presentation and communication skills.
• Hands-on experience with social content management systems (CMS) and social analytics.
• Adequate knowledge of web design/development, SEO and content marketing best practices.
• Knowledge of online marketing and good understanding of major marketing channels
• Proficiency with the Microsoft Office suite, including Outlook and Excel.

Additional Information

All your information will be kept confidential according to EEO guidelines.