E-Commerce Marketing Specialist

C

CARPENTER & BLACK SMITH FURNITURE, INC.

E-Commerce Marketing Specialist

Riverside, CA
Full Time
Paid
  • Responsibilities

    Benefits:

    Competitive salary

    Dental insurance

    Employee discounts

    Health insurance

    Paid time off

    Vision insurance

    401(k)

    Position Summary:

    The e-Commerce Marketing Specialist is a detail-oriented and results-driven position accountable for the management and optimization of our online sales channels. This role is responsible for driving traffic, improving conversion rates, and increasing revenue across our e-commerce platforms through strategic marketing initiatives, content management, and data-driven decision making.

    This position reports directly to the company Vice President.

    Duties/Responsibilities:

    · Develop and execute e-commerce marketing strategies to increase online sales and brand visibility.

    · Manage product listings across all online platforms (e.g., Shopify, Amazon, Walmart, Wayfair) including content creation, pricing updates, SEO optimization, and inventory accuracy.

    · Plan, launch, and optimize digital marketing campaigns including email, paid ads (Google, Meta, marketplaces), retargeting, and promotional initiatives.

    · Analyze sales reports, customer behavior, and campaign performance to identify trends and opportunities for growth.

    · Coordinate with internal teams (product, sales, design, operations) to ensure alignment on promotions, pricing, product launches, and brand messaging.

    · Monitor marketplace performance metrics, seller ratings, and customer reviews; respond to issues and optimize for higher rankings.

    · Oversee content creation for product detail pages, landing pages, and digital assets.

    · Manage A/B tests to improve conversion rates, UX/UI, and customer engagement.

    · Track, measure, and report on KPIs including ROAS, conversion rate, CAC, and overall channel performance.

    · Ensure all e-commerce listings and campaigns comply with platform requirements and brand guidelines.

    · Perform other duties as assigned

    Requirements:

    · Experience in the furniture, home goods, or consumer products industry

    · Knowledge of SEO tools (Ahrefs, SEMrush, Moz)

    · Basic understanding of HTML/CSS is a plus

    · Experience working with graphic design tools (Photoshop, Canva, or similar)

    Qualifications:

    · Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).

    · 2–4 years of experience in e-commerce marketing, digital marketing, or marketplace management.

    · Strong understanding of SEO/SEM, PPC advertising, email marketing, and marketplace algorithms.

    · Experience with e-commerce platforms such as Shopify, Magento, WooCommerce, Amazon Seller Central, or similar.

    · Proficiency with analytics tools (Google Analytics, Data Studio, Looker, or similar).

    · Strong copywriting skills and a keen eye for product detail and visual presentation.

    · Analytical thinker with the ability to interpret data and optimize performance.

    · Excellent communication, project management, and problem-solving skills.

    Compensation: · Compensation includes a base salary plus an unlimited commission earning opportunity designed to reward high achievers · Competitive and comprehensive benefits package