E-Commerce Specialist

SBT Global, Inc.

E-Commerce Specialist

Pico Rivera, CA
Full Time
Paid
  • Responsibilities

    Job Description

    Responsibilities:

    1. Amazon

    • Manage day-to-day operations of Amazon Seller Central.
    • Create, update, and optimize product listings, including titles, bullet points, descriptions, keywords, images, and backend search terms.
    • Manage and update A+ Content (EBC) and Amazon Brand Store.
    • Monitor sales, traffic, conversion rates, and other key performance metrics.
    • Manage and optimize Amazon PPC campaigns, including keywords, bids, and budgets.
    • Monitor advertising performance including ACOS, ROAS, and TACOS.
    • Support pricing, promotion, and sales strategies.
    • Manage FBA inventory, replenishment, and shipments.
    • Resolve stranded inventory, suppressed listings, Buy Box, and other Seller Central issues.
    • Monitor Account Health, Seller Feedback, and customer service issues.
    • Conduct keyword and competitor research to identify sales opportunities.

    2. Shopify

    • Support day-to-day Shopify store operations.
    • Create and update products, collections, pricing, and promotions.
    • Monitor website traffic, sales, and conversion performance.
    • Support merchandising and promotional activities to improve online sales.
    • Coordinate with design and marketing teams to update website content and product assets.

    3. Google Ads & Analytics

    • Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max (PMax).
    • Monitor campaign performance including ROAS, CPA, conversions, and advertising spend.
    • Analyze campaign performance and identify opportunities to improve advertising efficiency.
    • Monitor website and campaign performance using Google Analytics 4 (GA4) and other analytics tools.

    4. Reporting & Analysis

    • Monitor overall e-commerce sales and performance across Amazon and Shopify.
    • Analyze traffic, conversion, advertising, and product performance.
    • Identify opportunities to improve sales, conversion, and profitability.
    • Prepare regular e-commerce performance reports and recommendations.
  • Qualifications

    Qualifications

    Requirements:

    • Minimum 2 years of hands-on e-commerce experience.
    • Strong hands-on experience with Amazon Seller Central.
    • ·Experience managing Amazon PPC advertising campaigns.
    • Strong understanding of Amazon listing optimization and FBA operations.
    • Experience with A+ Content and Amazon Brand Store.
    • Basic experience with Shopify.
    • Ability to analyze sales, traffic, conversion, and advertising data.
    • Proficiency in Microsoft Excel and other Microsoft Office applications.
    • Strong analytical, organizational, and problem-solving skills.
    • Strong attention to detail and ability to manage multiple SKUs and projects.
    • Ability to work independently and take ownership of day-to-day e-commerce operations.
    • Must be legally authorized to work in the United States.

    Preferred Qualifications:

    • Experience with Google Ads, including Shopping and Performance Max (PMax).
    • Experience with Google Analytics 4 (GA4).
    • Experience with Shopify merchandising and conversion optimization.
    • Experience with consumer products, toys, gifts, or character/licensed products.
    • Experience managing a large number of SKUs.

    Additional Information

    All your information will be kept confidential according to EEO guidelines.