Job Description

SOCIAL MEDIA COORDINATOR

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts. If you love food, photography and a passion for encouraging brand awareness through social media, please apply!

As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Responsibilities

· Research audience preferences and discover current trends

· Create engaging text, image and video content

· Design posts to sustain readers’ curiosity and create buzz around new products

· Measure web traffic and monitor SEO

· Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

· Train co-workers to use social media in a cohesive and beneficial way

· Facilitate online conversations with customers and respond to queries

· Report on online reviews and feedback from customers and fans

· Develop an optimal posting schedule, considering web traffic and customer engagement metrics

· Oversee social media accounts’ layout

· Suggest new ways to attract prospective customers, like promotions and competitions

Requirements

· Proven work experience as a Social media coordinator

· Expertise in multiple social media platforms

· In-depth knowledge of SEO, keyword research and Google Analytics

· Ability to deliver creative content (text, image and video)

· Familiarity with online marketing strategies and marketing channels

· Ability to gasp future trends in digital technologies and act proactively

· Excellent communication skills

· Multitasking and analytical skills

· BS degree in Marketing, New media or relevant field

Company Description

Edgar's Bakery is an upscale bakery/cafe with ten locations across central and north Alabama. We are a popular, growing brand that is looking for energetic talent to lead our teams. We take great pride in serving delicious food with an upscale, fast casual experience. We make wholesome and beautiful pastries, cookies and cakes. We also serve delicious and savory breakfast and lunch meals. Our reputation is built on great food with excellent customer service. We have a loyal customer base that enjoys serving Edgar's at their most special occasions. If you are interested in working in a team environment that thrives on excellence in the workplace, we might be just the fit for you.