Job Title: Senior Hospitality Marketing Specialist
Department: Marketing
Job Location: Limited Remote
Job Type: 8:00 AM-5:00 PM ET
Job Summary:
EEA companies’ mission is to serve our customers and employees at the highest level possible. The marketing mission is to educate and inform employees, strangers, prospects, and clients about each unique property that EEA companies serve. Marketing continually collaborates with all EEA entities' management, sales, operations, and managers.
Headquartered in Greensboro, North Carolina, we have an informal, collaborative environment and understand the value of feedback and open communication. Full-time, competitive pay, great benefits (medical, dental, vision, life), 401k with company match, and a great work environment.
Role:
Goodstone’s Senior Hospitality Marketing Specialist will serve Goodstone Inn and Restaurant for all marketing efforts to generate brand awareness and lead demand for all aspects of Goodstone’s business: leisure, restaurant, weddings, and corporate events.
The Goodstone Inn & Restaurant is a privately owned property situated on the outskirts of the charming town of Middleburg, Virginia. The Hybrid Digital Marketing and Content Writing Specialist will support the Inn & Restaurant through Social Media Strategy, Advertising support, Press Relations, press release creation, and light email marketing. This role will work collaboratively with wedding and event sales, the executive chef, guest services, and general management.
The Hybrid Digital Marketing and Content Writer will also support the full EEA Companies’ portfolio through blog writing, press release creation, and general copyediting of social posts, emails, and websites. The writer should work in several voices, from B2B buyers to B2C hospitality guests.
Essential Functions:
Continually innovate ways to show strangers, guests, and brides the unique beauty of Goodstone Inn & Restaurant.
Utilize HubSpot Marketing Hub to plan and executes all web, database marketing, email, social media, and display advertising campaigns.
Utilize HubSpot CMS Hub to optimize website content for SEO/SEM, post blogs, and track the performance of website pages against analytical goals.
Designs, build, and maintains our social media presence.
Organizes and manages press relations
Collaborates with internal teams to create landing pages and optimize the user experience.
Provides thought leadership and perspective for adoption where appropriate.
Excellent communication skills, both in writing and verbal communication
Polished and professional copy-editing skills
Detailed and meticulous with excellent follow-through
A strong strategist that understands the why behind the copy
Extremely creative with an eye for layout and design
A good researcher as they build content or looks for ways to enhance the website
Able to work within the frameworks of the various interdepartmental business processes while remaining highly creative
Consumers of web content themselves; know the medium and what techniques are most effective for engaging consumers
They must understand the user experience for their brand
Can develop content for complex, efficient websites quickly
Flexible while being a strong motivator of people and outcomes
Great troubleshooting skills
Ability to review and analyze data and recommend content changes to maximize imprint on the desired user
Able to handle deadline-driven pressure
Preferred Education and Experience:
Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
A talent for planning and thinking through all aspects of a project
1-2 years of professional work experience
Familiarity with marketing materials management processes
Knowledge of basic SEO and social media best practices
Excellent communications and presentation abilities
Advanced copywriting skills
Effective organization skills
Company Benefits:
Full Suite of Available Insurance Benefits - Medical, Dental, Vision, Short Term Disability, Long Term Disability, Life Insurance, etc. (60-day waiting period applies)
401(k) Match (waiting period applies)
Paid Vacation and Sick Leave
Employee Referral Bonus Plan
Friends and Family Program
Affirmative Action/EEO statement
EEA Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. MuniBilling is proud to be a drug-free workplace. However, as a condition of employment or employment, screening tests for alcohol and illegal drugs may be performed on applicants and employees.
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. In addition, duties, obligations, and activities may change at any time with or without notice.
Flexible work from home options available.