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Senior Business Development West Coast

EFM Recruiting

Senior Business Development West Coast

Burlingame, CA
Full Time
Paid
  • Responsibilities

    Our client is an experiential marketing agency that creates award-winning brand experiences customers love — activations, events, trade show exhibits, retail, and digital.

    We are searching for an experienced Account Manager to join their office in either Las Vegas, Los Angeles, or Burlingame.

    In the position of Business Development, you will create opportunities for sales growth within our target markets and across The Company's multiple business lines, products and services. The focus of responsibilities will be on new business development. You will follow-up on marketing campaigns to target prospects, attend shows, events and conferences to pursue new opportunities.

    Develop prospecting strategy, apply creative thinking, develop new client relationships, use your presentation skills to illustrate The Company's experiential capabilities, best in class work and advance sales pipeline. This results-driven position will be primarily measured pipeline/opportunity created and business closed.

    Responsibilities:

    • Learn all of Company services, resources and be able to communicate with prospects and clients about these offerings with emphasis on exhibits, tradeshow programs, events and environments.
    • Identify, and target prospects.
    • Meet with prospects for discovery meeting to determine goals and strategies for their programs.
    • Develop and design sales plans that sell Company products/services within identified target accounts and vertical markets specializing in Events and Exhibits sales.
    • Pursue target accounts, evaluate opportunities, build relationships, collect key information.
    • Capitalize on all business development techniques: phone, email, html, direct mail, association involvement, and networking to build relationships and create opportunities.
    • Strategize, collaborate with Marketing, Creative to prepare, RFIs, Capes, RFP presentations.
    • Follow up, evaluate opportunities that come into The Company in the form of general inquiries RFIs and RFPs.
    • Provide weekly reporting on items such as prospect meetings, new opportunities, project development and targeted campaigns.
    • Follow all company policies and procedures.
    • Travel as required for prospect visits, events, trade shows and conferences.
    • Participate as a team player in providing overall value to the company.

    Types of Programs:

    • Exhibits/Tradeshow Programs
    • Sponsorship Activations
    • Large Scale Conferences
    • Product Launches + Press Events
    • Thought Leadership Forums
    • Mobile Tours/Roadshows
    • Brand Environments
    • Retail Experiences

    Qualifications:

    • Bachelor's degree or equivalent practical experience
    • 5-10 years successful business development in the exhibit/experiential marketing industry
    • Proficient in Microsoft Office, Google Suite, and SalesForce
    • Good verbal, written and presentation skills
    • Determination, patience and the ability to persuade through logical argument
    • Stellar attention to detail
    • "Can-do" high energy attitude
    • Tenacious and a self-motivator
    • Quick intellect and demonstrated ability to produce quality work under tight deadlines
    • Excellent project management and planning skills