Job Description

ABOUT THIS ROLE:

We’re looking for our first internal marketing hire who can lead marketing efforts for the e-commerce website, social media, email marketing campaigns, and develop marketing & sales collateral.  The Marketing Manager is responsible for driving the success of our e-commerce platform and successfully engaging our customers in a variety of channels. You’ll work closely with senior leadership and sales to successfully market Untitled Art products as we continue to grow.  In this role, you’ll build the Untitled Art brand and oversee marketing projects like our e-commerce & website redesign.  Our products include NA Beer, CBD seltzer, wine spritz, craft beer, coffee, seltzers, and RTD cocktails.  

If you have experience in CPG marketing for e-commerce and for social media channels, we’d love to talk to you! 

ABOUT UNTITLED ART:

At Untitled Art, we are all about bringing you the newest drink concepts and styles, showcasing our amazing artists, and collaborating with our friends around the world. Whether we're making sparkling water or craft beer, we are evolving the art of that beverage to create something you'll love. Every can or bottle that is brought to your lips has been wrapped with artwork one of our artists made just for that drink. We truly hope you enjoy the experience of drinking Untitled Art. Support Artists. Drink Untitled.

As an organization, we are fast-moving, challenging, and entrepreneurial - our people are hard-working self-starters who drive results. We never stop learning and are always looking for ways to improve. We believe in staying at the forefront of beverage creation and leading the way in beverage innovation. This is a fun and fast-paced place to work!

Untitled Art’s headquarters is just outside of Madison, in Waunakee, WI.  This role can be based out of the home office or be fully remote in the U.S. 

JOB REQUIREMENTS:

• Providing guidance will be key as you support and direct both internal and external resources in the creation of shopper marketing initiatives from concept all the way to completion. 

• As a strong strategic thinker, you will play a vital role in brand analysis work– including tracking volume, retail data, competitive insights, and transforming data into selling tools.

• In Channel/Shopper marketing, meeting deadlines is of paramount importance. Your clear, persuasive direction will facilitate managing, coordinating, and orchestrating all the elements of the brand program, including each successive component of the marketing mix. 

• You will assist in the achievement and tracking of volume, profit, and brand health goals.

OTHER RESPONSIBILITIES:

• Guide and manage our social media strategy on platforms like Instagram, Facebook, and Twitter including working with potential influencers 

• Analyze conversion rate and measure success of marketing campaigns and look for ways to improve conversion to sales on digital channels

• Create weekly email marketing campaigns and other strategies to reach out to our customers like a text message club

• Design marketing materials for UA brands including sales collateral, copy media, and in-store branding

• Keep the content up-to-date on our e-commerce and UA websites

• Oversee all marketing projects like our website redesign and e-commerce along with external contractors and web designers

• Develop a strong understanding of the beverage industry and market over time

JOB QUALIFICATIONS:

• 4+ years of marketing experience with a CPG or e-commerce company.  Experience marketing food/beverage products is a plus.

• Proven ability to build a brand presence on social media channels like Facebook, Instagram, and Twitter to drive sales.

• Experience with Shopify and 3PF integration.

• Email marketing experience and experience using automated marketing platforms like Shopify, MailChimp, or Hubspot.

• Experience developing digital copy, branding materials, and sales collateral

• Strong ability to work independently to accomplish marketing goals.

• Excellent communication, prioritization, and time-management skills

• At least 21 years of age

Untitled Art has very competitive benefits, including but not limited to group health/dental/vision insurance, life insurance, STD, LTD, a retirement plan, paid time off and a product sampling program.  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law.

Additional Information

All your information will be kept confidential according to EEO guidelines.