Job Description
WHAT DOES A SENIOR MANAGER, SOCIAL MEDIA DO?
The Senior Manager, Social Media will lead strategic development and tactical initiatives for a portfolio of business, serving as social media counsel to account staff and external clients.
Internally, the role works on team planning and growth, internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption, making it a core competency of the organization. Externally, this role is expected to serve as the primary subject matter expert and project owner for a portfolio of business, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharmaceutical industry.
The Social Media team is a subject matter expert group that works closely with clients and internal teams to enhance the agency and clients’ core competencies in social media, content creation and distribution, and customer engagement. The role also oversees social media analytics and reporting to ensure business KPIs/goals are met. Project oversight is a must to ensure delivery is on time, on budget and on target. The Senior Manager, Social Media has an intimate understanding of paid media and can communicate paid social planning recommendations to clients, providing granular tactical information at the platform level and illustrating how that information fits into a broader digital ecosystem.
This person also conducts social listening research, delving deep into disease areas to unearth insights, provide relevant observations and add data points. Social listening query oversight, data pulls and optimization are key. Another area of focus is the development of influencer relationship management programs that deal with the identification, analysis and curation of influencers within a particular patient population.
Qualifications
WHAT ARE WE LOOKING FOR?
Bachelor’s degree (or equivalent education plus professional experience) required
Approximately 5-8 years of related industry experience or consultative and agency experience; pharmaceutical experience a plus
Applied experience in marketing and advertising, with expertise in digital strategy, media and technology
Applied experience in social media and technology
Knowledge of paid media and social listening
Strong multitasker, problem-solving skills and ability to work in a team environment
Strong client relations and business development skills
Strategic skill and strong business acumen
Ability to delegate and provide direction to others on the team
Excellent interpersonal, presentation and writing skills
Proven detail and organizational skills
Proven ability to manage projects independently and collaboratively to successful completion
Some travel required for client meetings, new business pitches and for periodic agency collaborative meetings
Additional Information
OUR CULTURAL BELIEFS
EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $74,000 to $130,000 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.