Benefits/Perks

Competitive Compensation

Paid Time Off

Career Growth Opportunities

Job Summary

We are seeking a skilled Digital Marketer to join our team. In this role, your goal is to inform customers about our latest events and promotions through highly engaging marketing campaigns. Your responsibilities will include managing social media platforms, email databases, and online advertising. The ideal candidate has a strong understanding of search engine optimization techniques.

Responsibilities

Creating and managing a holistic editorial calendar aligned with business objectives and audience interests.

Create, schedule, and publish compelling content across social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to increase brand visibility and engagement.

Monitor social media channels, respond to comments and messages, and foster meaningful interactions with our audience.

Write high-quality blog articles, thought leadership pieces, and other content assets that showcase industry expertise and provide value to our audience.

Develop and execute email marketing campaigns, including content creation, segmentation, scheduling, and performance tracking, to nurture leads and drive conversions.

Engage with industry experts and thought leaders to gather insights, conduct interviews, and incorporate expert perspectives into content creation processes.

Implement SEO best practices in content creation to improve search engine visibility and drive organic traffic to our website.

Analyze content performance metrics using tools like Google Analytics and social media analytics platforms to identify trends and opportunities for optimization.

Develop strategies to promote blog articles and social media content through paid advertising, influencer partnerships, and other promotional channels.

Ensure content consistency, quality, and compliance with brand guidelines and industry regulations across all digital channels.

Collaborate with cross-functional teams, including marketing, design, and sales, to align content efforts with overall business goals and campaigns.

Qualifications

Bachelor’s degree in Marketing or a related field

3-5 years in content strategy development, social media management, and content writing, preferably in a similar industry or role.

Familiar with content management systems

Understanding of SEO/SEM techniques, Google Analytics, and keyword research

Knowledge of basic HTML

Strong copywriting, grammar, and written communication skills

Proficiency in social media management tools (e.g., Buffer, Hootsuite) and familiarity with social media analytics platforms.

Flexible work from home options available.