Job Description
REPORTS TO
DIGITAL MARKETING STRATEGIST
DESCRIPTION
Follow Your Heart is looking for a bright, energetic, creative, food enthusiast who is eager to work for a mission-based company. Our perfect fit would exhibit strong communication, writing, organization, and creative skills to implement, manage, and measure our digital marketing efforts (social media, digital, e-newsletter, etc.) This person will work as part of Marketing team to plan strategic digital initiatives and execute fun, authentic, delicious, and inspirational content that will live across all marketing channels. We are fast-paced creative team that believes in the mission of the company and the products that we sell and place a large emphasis on maintaining the heritage and culture of the brand while staying innovative and leaders in the industry.
POSITION RESPONSIBILITIES
Community management (direct messaging, comments, engaging with tagged posts, etc.)
Develop and organize social media calendar and other digital initiatives
Assisting in developing and scheduling approved copy and images for social media
Assist in the development and production of in-house creative content
Work with media partners/influencers on developing, optimizing, and tracking success of campaigns
Website management (formatting and uploading recipes, updating product pages, etc)
Provide customer service to consumers via social channels and e-email
Communicate issues and important information to the appropriate person immediately
Adhere to company policies and core values
Other duties as assigned
SKILLS/QUALIFICATIONS
Strong knowledge of social media best practices (Facebook, Instagram, Twitter, LinkedIn, etc.)
Experience with social media planning and measuring tools (Later), and email marketing platform Mailchimp
Experience with WordPress CMS preferred
Working knowledge of Adobe Photoshop, Illustrator, Lightroom, and InDesign. Knowledge of Microsoft Office Suite
Strong knowledge of digital marketing metrics, including those reported by Facebook, Instagram, Twitter and Google Analytics
Strong attention to detail
Good time-management skills
2+ years-experience as Social Media Manager
Customer service skills
Analytical skills
Excellent writing skills and grammar
Ability to meet deadlines
Proficient in Office and Adobe Creative Suites
Strong communication skills, both verbal and written
Teamwork and collaboration skills
WORK ENVIRONMENT
While performing the duties of the job, the employee will work in an open office environment with moderate temperature and low noise level. This position will spend significant time typing on a computer and on the phone.
EXEMPTION STATUS
NON-EXEMPT